SEAT on the Catwalk - BCN & AdTech Factory

The automotive industry on the catwalk: Burdas's BCN and Creative Services, the ad specials team of the AdTech Factory, will stage the new Seat Leon ST on the catwalk. The Catwalk Spread is a 12-page bound-in insert that can be pulled opened from ... more

BCN & Deutsche Post: Trend-Setting in Print

Last year Burda's central marketer invited Deutsche Post to a creative day and together with representatives of the Burda brands developed individual and creative ideas for the communicative challenges of the logistics and mailing company. Various ... more

New Verticals Available for Booking

Address your target group even more accurately and book rotations within the selected editorial context!   ... more

Contacts per Time Class: 5 Sites of the BCN Portfolio Listed in the Top 10 Women’s Websites

According to the recent publication of the AGOF digital facts, a new key category has been added to the metrics list: the “contacts per time class”. This additional key category divides the contacts of an offer or of a booked unit into five ... more

BCN expands management board

Burkhard Graßmann, managing director of BurdaNews, will now also serve as the spokesperson for the management board of BCN, Burda’s central marketing organisation. He will be directly responsible for “Media Sales” at BCN and, therefore, for ... more

Note on our own behalf – #1 IN THE MARKETER CHECK OF W&V MAGAZINE

We are very pleased about this headline: BCN is number one in this year’s marketer check of the magazine W&V (issue 7/2016) – this means that many of our agencies and business partners also deem us to be number one. A high performance delivered ... more

Double appointment for BCN leadership team

Programmatic staffing: the creative professional Michael Samak and the digital savvy Stefan Zarnic take over the management of the Burda marketer on 1 January 2016.   ... more

BCN and Klosterfrau show how to boost the impact of healthcare advertising

The study for Klosterfrau uses approaches from the brain research Four times higher retention time in the case of native advertising formats The results also provide useful guidelines for the design and lay-out of healthcare ad formats ... more

Philipp Welte takes over as CEO of BCN from Andreas Schilling

For the time being, Board member Philipp Welte himself takes over as CEO of the central marketing organization. Philip Welte: “It goes without saying that I personally and strongly regret the fact that Andreas Schilling is leaving us. He has ... more

ADAC Publishing House and BCN announce cooperation in the advertising market

The major European automobile association ADAC and Burda‘s advertising sales specialist BCN agreed to enter a strategic partnership: the ADAC publishing house commissioned BCN to open up new markets and acquire new customers for the ADAC ... more


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Olga Oster

Olga Oster

Tel. +49.(0) 89.92 50.25 90
Fax +49.(0) 89.92 50.27 45