BCN #clientsfuturetrends

Modern luxury, younger target groups, completely new paths in brand communication: these were the key topics BCN discussed with Mercedes-Benz last Thursday.   The story trigger for the second issue of the new BCN format #clientsfuturetrends ... more

More Courage, Please! – A Plea for More Creativity in Print Communication

That’s just the way it should be: an image that tells a story which emotionally touches the senses and not merely depicts a product. A matching line. How wonderful that Mercedes-Benz also rediscovered creative print communication with the ... more

Print without Printing – “Natural” Ad Special in freundin

Like brand, like advertisement. The new print ad special Invisible Ad produced by BCN, Adtech Factory and the creative agency McCann is just like the product it advertises: one hundred per cent natural and free of harmful ingredients. The ... more

SEAT on the Catwalk - BCN & AdTech Factory

The automotive industry on the catwalk: Burdas's BCN and Creative Services, the ad specials team of the AdTech Factory, will stage the new Seat Leon ST on the catwalk. The Catwalk Spread is a 12-page bound-in insert that can be pulled opened from ... more

BCN & Deutsche Post: Trend-Setting in Print

Last year Burda's central marketer invited Deutsche Post to a creative day and together with representatives of the Burda brands developed individual and creative ideas for the communicative challenges of the logistics and mailing company. Various ... more

New Verticals Available for Booking

Address your target group even more accurately and book rotations within the selected editorial context!   ... more

Contacts per Time Class: 5 Sites of the BCN Portfolio Listed in the Top 10 Women’s Websites

According to the recent publication of the AGOF digital facts, a new key category has been added to the metrics list: the “contacts per time class”. This additional key category divides the contacts of an offer or of a booked unit into five ... more

BCN expands management board

Burkhard Graßmann, managing director of BurdaNews, will now also serve as the spokesperson for the management board of BCN, Burda’s central marketing organisation. He will be directly responsible for “Media Sales” at BCN and, therefore, for ... more

Note on our own behalf – #1 IN THE MARKETER CHECK OF W&V MAGAZINE

We are very pleased about this headline: BCN is number one in this year’s marketer check of the magazine W&V (issue 7/2016) – this means that many of our agencies and business partners also deem us to be number one. A high performance delivered ... more

Double appointment for BCN leadership team

Programmatic staffing: the creative professional Michael Samak and the digital savvy Stefan Zarnic take over the management of the Burda marketer on 1 January 2016.   ... more


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Olga Oster

Olga Oster

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