Contacts per Time Class: 5 Sites of the BCN Portfolio Listed in the Top 10 Women’s Websites

According to the recent publication of the AGOF digital facts, a new key category has been added to the metrics list: the “contacts per time class”. This additional key category divides the contacts of an offer or of a booked unit into five ... more

BCN expands management board

Burkhard Graßmann, managing director of BurdaNews, will now also serve as the spokesperson for the management board of BCN, Burda’s central marketing organisation. He will be directly responsible for “Media Sales” at BCN and, therefore, for ... more

Note on our own behalf – #1 IN THE MARKETER CHECK OF W&V MAGAZINE

We are very pleased about this headline: BCN is number one in this year’s marketer check of the magazine W&V (issue 7/2016) – this means that many of our agencies and business partners also deem us to be number one. A high performance delivered ... more

Double appointment for BCN leadership team

Programmatic staffing: the creative professional Michael Samak and the digital savvy Stefan Zarnic take over the management of the Burda marketer on 1 January 2016.   ... more

BCN and Klosterfrau show how to boost the impact of healthcare advertising

The study for Klosterfrau uses approaches from the brain research Four times higher retention time in the case of native advertising formats The results also provide useful guidelines for the design and lay-out of healthcare ad formats ... more

Philipp Welte takes over as CEO of BCN from Andreas Schilling

For the time being, Board member Philipp Welte himself takes over as CEO of the central marketing organization. Philip Welte: “It goes without saying that I personally and strongly regret the fact that Andreas Schilling is leaving us. He has ... more

ADAC Publishing House and BCN announce cooperation in the advertising market

The major European automobile association ADAC and Burda‘s advertising sales specialist BCN agreed to enter a strategic partnership: the ADAC publishing house commissioned BCN to open up new markets and acquire new customers for the ADAC ... more

Stefan Zarnic appointed Director Next Media

Burda’s central advertising marketer BCN (Burda Community Network) is expanding its management team: By 1 July 2015 at the latest, Stefan Zarnic will take on the newly created position of Director Next Media. He will report directly to manager ... more

Social Content Marketing with BCN & Mode Media

“Social influencers”, bloggers or vloggers (video bloggers) with a huge number of followers in the social networks have an increasingly important role in communication. Since they try out and test the products themselves, their recommendations ... more

Hubert Burda Media Invests in the Social Commerce Platform GIFT CONNECT

Gift Connect is a social commerce expert who starting from the idea of “gift-izing” (“giving presents”) developed a new revenue model for cross-media and digital advertising as an alternative to classic couponing. The platform offers thus the ... more