New strategic direction for BCN without Funke

A new strategic direction for BCN: Germany’s leading media marketer is turning its attention to expanding its high-quality international marketing network. The key focus will be on first-rate, cross-media and international content. Within the ... more

BCN cooperates with University of St. Gallen on Executive MBA HSG

The international sales network offers top marketing executives an opportunity to join the EMBA HSG program   ... more

BCN assumes marketing for Hearst Magazines International in Germany

Strong tailwind for the international business of BCN (Burda Community Network): The central advertising marketer of Hubert Burda Media gained Hearst Magazines International as a new client. BCN is now responsible for the print and online ... more

Michael Samak appointed new director client services

Saatchi & Saatchi CEO joins BCN (Burda Community Network GmbH) starting 15 April   ... more

Nielsen: Burda continues to expand advertising market share

Hubert Burda Media and its central advertising sales unit BCN (Burda Community Network) preserve their number one market position among the German magazines marketers recording an advertising turnover of Euro 465.6 million. This is the result of ... more

Superhero Nicholas

On December 6th is St. Nicholas’ Day. The beardy bishop rewards children who have been good throughout the year with all sorts of sweets and candies. Yet, did you know that Nicholas was far more than a happy herald of Christmas? ... more

BCN is growing with its client business

To grow against the market trend as market leader: this is the goal of BCN (Burda Community Network) within the context of an increasingly consolidated advertising market. The client business represents a strategic cornerstone for BCN: “ Our ... more

BCN publishes Ad Impact Study: Advertorials are the best form to advertise complex products

For quite some time now advertorials had been considered as obsolete. The more surprising are therefore the results of a recent ad impact study conducted by Burda Community Network (BCN) according to which advertorials had been rated very highly ... more

W&V marketer check: BCN is the best German print ad marketer

According to media agencies BCN is the best German print ad marketer and according to Nielsen Media Research BCN is the marketer with the highest revenue. Burda’s central sales network qualified itself as number one marketer in the independent ... more

BCN presents new ad special

BCN is presenting a brand new ad special: the “jumping sample” enables the integration of a product sample on a two-page advertisement. By means of a mobile flap mechanism the product sample literally jumps at the reader. The “jumping sample” ... more