IVW I/17: Stable to positive
03.05.2017

The fact that print media still plays a major role in the times of Instagram and Co. is shown by IVW's published quarterly circulation figures. The Burda magazines show a partly stable, partly very pleasing development in circulation. The fashion ... more

BCN #clientsfuturetrends
02.05.2017

Modern luxury, younger target groups, completely new paths in brand communication: these were the key topics BCN discussed with Mercedes-Benz last Thursday.   The story trigger for the second issue of the new BCN format #clientsfuturetrends ... more

More Courage, Please! – A Plea for More Creativity in Print Communication
28.04.2017

That’s just the way it should be: an image that tells a story which emotionally touches the senses and not merely depicts a product. A matching line. How wonderful that Mercedes-Benz also rediscovered creative print communication with the ... more

Print without Printing – “Natural” Ad Special in freundin
18.04.2017

Like brand, like advertisement. The new print ad special Invisible Ad produced by BCN, Adtech Factory and the creative agency McCann is just like the product it advertises: one hundred per cent natural and free of harmful ingredients. The ... more

freundin happy deals 2017
11.04.2017

As part of the freundin happy deals concept, freundin and its partners provide many exclusive offers and promotions for freundin readers.   ... more

SEAT on the Catwalk - BCN & AdTech Factory
07.04.2017

The automotive industry on the catwalk: Burdas's BCN and Creative Services, the ad specials team of the AdTech Factory, will stage the new Seat Leon ST on the catwalk. The Catwalk Spread is a 12-page bound-in insert that can be pulled opened from ... more

BCN & Deutsche Post: Trend-Setting in Print
05.04.2017

Last year Burda's central marketer invited Deutsche Post to a creative day and together with representatives of the Burda brands developed individual and creative ideas for the communicative challenges of the logistics and mailing company. Various ... more

BCN & Hugo Boss: Feminine Coolness 360°
21.03.2017

Burda‘s multi-channel marketer BCN stages Hugo Boss’ new summer collection with a 360 degree campaign under the motto “feminine coolness”, which will be played out along the customer journey via print, digital and social media channels. The lead ... more

New Verticals Available for Booking
14.03.2017

Address your target group even more accurately and book rotations within the selected editorial context!   ... more

Contacts per Time Class: 5 Sites of the BCN Portfolio Listed in the Top 10 Women’s Websites
14.03.2017

According to the recent publication of the AGOF digital facts, a new key category has been added to the metrics list: the “contacts per time class”. This additional key category divides the contacts of an offer or of a booked unit into five ... more