Bunte.de extends its portfolio

The online portal BUNTE.de extends its offer by additional service and advice topics. The four new channels “Feel fit“, “Family“, “Fashion“ and “Beauty“ turn the people and entertainment brand into the content destination for women in Germany. A ... more

Burda founded b.famous content studios

Burda’s central marketer BCN and the content marketing agency C3, which is part of the Burda group network, are jointly founding the b.famous content studios for content-driven campaigns. The joint venture is intended to link even more closely the ... more

Stefan Zarnic leaves BCN

After more than two years Stefan Zarnic, Managing Director Digital Burda Community Network (BCN) - Burda’s central advertising sales unit, leaves the company of his own accord on 31 May 2017.   ... more

2. Health Lab by Burda

BCN and the four national media groups of Hubert Burda Media invited to the second Health Lab by Burda, an exclusive industry event that took place in the Upside East in Munich last Thursday. 140 guests, experts and decision-makers from the ... more

IVW I/17: Stable to positive

The fact that print media still plays a major role in the times of Instagram and Co. is shown by IVW's published quarterly circulation figures. The Burda magazines show a partly stable, partly very pleasing development in circulation. The fashion ... more

BCN #clientsfuturetrends

Modern luxury, younger target groups, completely new paths in brand communication: these were the key topics BCN discussed with Mercedes-Benz last Thursday.   The story trigger for the second issue of the new BCN format #clientsfuturetrends ... more

More Courage, Please! – A Plea for More Creativity in Print Communication

That’s just the way it should be: an image that tells a story which emotionally touches the senses and not merely depicts a product. A matching line. How wonderful that Mercedes-Benz also rediscovered creative print communication with the ... more

Print without Printing – “Natural” Ad Special in freundin

Like brand, like advertisement. The new print ad special Invisible Ad produced by BCN, Adtech Factory and the creative agency McCann is just like the product it advertises: one hundred per cent natural and free of harmful ingredients. The ... more

freundin happy deals 2017

As part of the freundin happy deals concept, freundin and its partners provide many exclusive offers and promotions for freundin readers.   ... more

SEAT on the Catwalk - BCN & AdTech Factory

The automotive industry on the catwalk: Burdas's BCN and Creative Services, the ad specials team of the AdTech Factory, will stage the new Seat Leon ST on the catwalk. The Catwalk Spread is a 12-page bound-in insert that can be pulled opened from ... more