BCN #clientsfuturetrends
02.05.2017

Modern luxury, younger target groups, completely new paths in brand communication: these were the key topics BCN discussed with Mercedes-Benz last Thursday.   The story trigger for the second issue of the new BCN format #clientsfuturetrends ... more

BCN & Deutsche Post: Trend-Setting in Print
05.04.2017

Last year Burda's central marketer invited Deutsche Post to a creative day and together with representatives of the Burda brands developed individual and creative ideas for the communicative challenges of the logistics and mailing company. Various ... more

BCN & Hugo Boss: Feminine Coolness 360°
21.03.2017

Burda‘s multi-channel marketer BCN stages Hugo Boss’ new summer collection with a 360 degree campaign under the motto “feminine coolness”, which will be played out along the customer journey via print, digital and social media channels. The lead ... more

New Verticals Available for Booking
14.03.2017

Address your target group even more accurately and book rotations within the selected editorial context!   ... more

New InStyle.de Record – 5 Million Visits
16.01.2017

Instyle.de has every reason to celebrate! With five million visits (IVW December 2016) the digital offer of the fashion magazine rockets to new heights – and expands the digital market leadership of the medium. The website had undergone a complete ... more

Hessnatur & BCN: From Eco to Fashion Label
05.12.2016

By means of a print and online image campaign BCN stages the label Hessnatur as a first-class fashion player: under the motto “The Nature of Style” the campaign emphasizes the USP of the brand and extends it by style and fashion awareness. ... more

The new PLAYBOY
05.12.2016

Playboy Germany is breaking new ground: Its design, structure and visual language have been revamped completely. Playboy will first sport its new look in issue 01/2017 published on 8 December. It also has a new tagline: “Everything men love” ... more

1. Health Lab by Burda: The successful premiere of a new event format in the health industry
21.06.2016

BurdaLife and BCN welcomed last week in Munich an exclusive circle of experts and decision-makers in the health and pharmaceutical industry as well as the healthcare marketing to the “1st Health Lab by Burda”.   ... more

ADAC Publishing House and BCN announce cooperation in the advertising market
14.09.2015

The major European automobile association ADAC and Burda‘s advertising sales specialist BCN agreed to enter a strategic partnership: the ADAC publishing house commissioned BCN to open up new markets and acquire new customers for the ADAC ... more

Test winning robor vacuum sweeps consumers off their feet
25.06.2015

BCN developed for the robotic vacuum cleaner “Kobold VR200” an integrated campaign, which combines word-of-mouth, special advertising formats and social media.   ... more