Harper's BAZAAR: Only one can make it...

... on the cover of Harper’s Bazaar. Heidi Klum’s successful show “Germany’s Next Top Model” has a new cooperation partner. The fashion magazine follows into the footsteps of “Cosmopolitan”, whose cover had been adorned by the winners of the ... more

Brands you love

BurdaStudios bundles its word-of-mouth (WoM) and influencer marketing offerings under the brand Brands you love. This is how Germany’s largest influencer platform emerged with more than 200,000 micro and macro influencers and a reach of 70 ... more

New Leadership Team for BCN

BCN managing directors, Burkhard Graßmann and Michael Samak, position and consolidate Burda’s marketer for the future and could win recognized experts for three central management positions.   ... more

BCN and freundin stage the Karstadt Fashion Label SHE

The development of an individual cross-media campaign for Karstadt’s own fashion label “She” – this was the challenge Karstadt confronted Burda’s marketer BCN with. The aim was to use the creative and media competence of the Burda media brands ... more

TV Spielfilm plus turns products into real eye-catchers

TV SPIELFILM plus offers with the cut-out ad for the first time a combination between print and digital special advertising formats.   ... more

LAE 2017: FOCUS belongs to the top group of decision-maker media

594,000 decision-makers read FOCUS. The news magazine reaches every fifth reader in this high-profile target group and is ranked second in the ranking of decision-maker media.   ... more

SUPERillu.de with a new look and feel and new topics

The new digital SUPERillu addresses all the users who love life, their country and its people; the site is dealing with country-related topics and the regions between Rügen and the Erz Mountains:   ... more

Bunte.de extends its portfolio

The online portal BUNTE.de extends its offer by additional service and advice topics. The four new channels “Feel fit“, “Family“, “Fashion“ and “Beauty“ turn the people and entertainment brand into the content destination for women in Germany. A ... more

Burda founded b.famous content studios

Burda’s central marketer BCN and the content marketing agency C3, which is part of the Burda group network, are jointly founding the b.famous content studios for content-driven campaigns. The joint venture is intended to link even more closely the ... more

2. Health Lab by Burda

BCN and the four national media groups of Hubert Burda Media invited to the second Health Lab by Burda, an exclusive industry event that took place in the Upside East in Munich last Thursday. 140 guests, experts and decision-makers from the ... more

BCN #clientsfuturetrends

Modern luxury, younger target groups, completely new paths in brand communication: these were the key topics BCN discussed with Mercedes-Benz last Thursday.   The story trigger for the second issue of the new BCN format #clientsfuturetrends ... more

BCN & Deutsche Post: Trend-Setting in Print

Last year Burda's central marketer invited Deutsche Post to a creative day and together with representatives of the Burda brands developed individual and creative ideas for the communicative challenges of the logistics and mailing company. Various ... more

BCN & Hugo Boss: Feminine Coolness 360°

Burda‘s multi-channel marketer BCN stages Hugo Boss’ new summer collection with a 360 degree campaign under the motto “feminine coolness”, which will be played out along the customer journey via print, digital and social media channels. The lead ... more

New Verticals Available for Booking

Address your target group even more accurately and book rotations within the selected editorial context!   ... more

New InStyle.de Record – 5 Million Visits

Instyle.de has every reason to celebrate! With five million visits (IVW December 2016) the digital offer of the fashion magazine rockets to new heights – and expands the digital market leadership of the medium. The website had undergone a complete ... more

Hessnatur & BCN: From Eco to Fashion Label

By means of a print and online image campaign BCN stages the label Hessnatur as a first-class fashion player: under the motto “The Nature of Style” the campaign emphasizes the USP of the brand and extends it by style and fashion awareness. ... more


Playboy Germany is breaking new ground: Its design, structure and visual language have been revamped completely. Playboy will first sport its new look in issue 01/2017 published on 8 December. It also has a new tagline: “Everything men love” ... more

1. Health Lab by Burda: The successful premiere of a new event format in the health industry

BurdaLife and BCN welcomed last week in Munich an exclusive circle of experts and decision-makers in the health and pharmaceutical industry as well as the healthcare marketing to the “1st Health Lab by Burda”.   ... more

ADAC Publishing House and BCN announce cooperation in the advertising market

The major European automobile association ADAC and Burda‘s advertising sales specialist BCN agreed to enter a strategic partnership: the ADAC publishing house commissioned BCN to open up new markets and acquire new customers for the ADAC ... more

Test winning robor vacuum sweeps consumers off their feet

BCN developed for the robotic vacuum cleaner “Kobold VR200” an integrated campaign, which combines word-of-mouth, special advertising formats and social media.   ... more

CD and BURDA promote “The pure life”

Body care brand CD sets hopes high on integrated video content campaign   The body care products manufacturer Lornamead strikes out on new paths in its communication strategy: for the first time the manufacturer of the body care brand CD ... more

Integrated native advertising supports Deutsche Bahn Campaign

“This time belongs to you.” This is the motto of the new campaign launched by Deutsche Bahn (DB – the German Railways) and supported by Hubert Burda Media with an exclusive, large-scale native advertising campaign. Responsible for concept and ... more

BCN assumes marketing for Hearst Magazines International in Germany

Strong tailwind for the international business of BCN (Burda Community Network): The central advertising marketer of Hubert Burda Media gained Hearst Magazines International as a new client. BCN is now responsible for the print and online ... more


BCN stages the BOSS Fashion Show in Shanghai with its most significant international “online only” campaign so far. Fashion fans watch out for more: the show will be web-streamed live exclusively via the ELLE sites in Germany, UK, and the US as ... more

Hubert Burda Media and F+W Media to publish burda style brand in USA and Canada

Hubert Burda Media and F+W Media Inc. have entered a multi-faceted licensing deal for the burda style brand and burdastyle.com website for distribution in the USA and Canada. burda style USA will be developed as an integrated business model, ... more

BCN publishes Ad Impact Study: Advertorials are the best form to advertise complex products

For quite some time now advertorials had been considered as obsolete. The more surprising are therefore the results of a recent ad impact study conducted by Burda Community Network (BCN) according to which advertorials had been rated very highly ... more