1. Health Lab by Burda: The successful premiere of a new event format in the health industry

BurdaLife and BCN welcomed last week in Munich an exclusive circle of experts and decision-makers in the health and pharmaceutical industry as well as the healthcare marketing to the “1st Health Lab by Burda”.   ... more

Note on our own behalf – #1 IN THE MARKETER CHECK OF W&V MAGAZINE

We are very pleased about this headline: BCN is number one in this year’s marketer check of the magazine W&V (issue 7/2016) – this means that many of our agencies and business partners also deem us to be number one. A high performance delivered ... more

The first freundin-Box!

freundin launches the first freundin box around the topic “wellfit / fitness” in April 2016.   ... more

Robert Schneider named FOCUS Editor-in-chief

Robert Schneider (39) has been appointed as new editor-in-chief of the news magazine Focus and will begin his term on March 1, 2016. Ulrich Reitz (55), who leads the magazine since September 2014, will continue to be part of the chief editorial ... more

Double appointment for BCN leadership team

Programmatic staffing: the creative professional Michael Samak and the digital savvy Stefan Zarnic take over the management of the Burda marketer on 1 January 2016.   ... more

UNION INVESTMENT effectively leverages BURDA’s integrated native advertising campaign

Accompanying study reveals strong on- and offline performance proven by a seven times longer retention time   Native advertising works across all media – how well, shows the study to a current integrated campaign of Hubert Burda Media ... more

BCN and Klosterfrau show how to boost the impact of healthcare advertising

The study for Klosterfrau uses approaches from the brain research Four times higher retention time in the case of native advertising formats The results also provide useful guidelines for the design and lay-out of healthcare ad formats ... more

BCN and BULGARI: Ad Special causes change of perspective on ELLE cover

Cover highlight: For its new jewellery collection, Bulgari implemented together with BCN (Burda Community Network) an eye-catching ad special.  The “lenticular cover” of the subscription circulation of ELLE 11/2015 shows depending on the visual ... more

Philipp Welte takes over as CEO of BCN from Andreas Schilling

For the time being, Board member Philipp Welte himself takes over as CEO of the central marketing organization. Philip Welte: “It goes without saying that I personally and strongly regret the fact that Andreas Schilling is leaving us. He has ... more

ADAC Publishing House and BCN announce cooperation in the advertising market

The major European automobile association ADAC and Burda‘s advertising sales specialist BCN agreed to enter a strategic partnership: the ADAC publishing house commissioned BCN to open up new markets and acquire new customers for the ADAC ... more