Harper's BAZAAR: Only one can make it...
13.11.2017

... on the cover of Harper’s Bazaar. Heidi Klum’s successful show “Germany’s Next Top Model” has a new cooperation partner. The fashion magazine follows into the footsteps of “Cosmopolitan”, whose cover had been adorned by the winners of the ... more

Brands you love
02.11.2017

BurdaStudios bundles its word-of-mouth (WoM) and influencer marketing offerings under the brand Brands you love. This is how Germany’s largest influencer platform emerged with more than 200,000 micro and macro influencers and a reach of 70 ... more

New Leadership Team for BCN
11.09.2017

BCN managing directors, Burkhard Graßmann and Michael Samak, position and consolidate Burda’s marketer for the future and could win recognized experts for three central management positions.   ... more

BCN and freundin stage the Karstadt Fashion Label SHE
11.09.2017

The development of an individual cross-media campaign for Karstadt’s own fashion label “She” – this was the challenge Karstadt confronted Burda’s marketer BCN with. The aim was to use the creative and media competence of the Burda media brands ... more

TV Spielfilm plus turns products into real eye-catchers
03.08.2017

TV SPIELFILM plus offers with the cut-out ad for the first time a combination between print and digital special advertising formats.   ... more

LAE 2017: FOCUS belongs to the top group of decision-maker media
03.08.2017

594,000 decision-makers read FOCUS. The news magazine reaches every fifth reader in this high-profile target group and is ranked second in the ranking of decision-maker media.   ... more

SUPERillu.de with a new look and feel and new topics
25.07.2017

The new digital SUPERillu addresses all the users who love life, their country and its people; the site is dealing with country-related topics and the regions between Rügen and the Erz Mountains:   ... more

Bunte.de extends its portfolio
06.07.2017

The online portal BUNTE.de extends its offer by additional service and advice topics. The four new channels “Feel fit“, “Family“, “Fashion“ and “Beauty“ turn the people and entertainment brand into the content destination for women in Germany. A ... more

Burda founded b.famous content studios
21.06.2017

Burda’s central marketer BCN and the content marketing agency C3, which is part of the Burda group network, are jointly founding the b.famous content studios for content-driven campaigns. The joint venture is intended to link even more closely the ... more

2. Health Lab by Burda
22.05.2017

BCN and the four national media groups of Hubert Burda Media invited to the second Health Lab by Burda, an exclusive industry event that took place in the Upside East in Munich last Thursday. 140 guests, experts and decision-makers from the ... more

BCN #clientsfuturetrends
02.05.2017

Modern luxury, younger target groups, completely new paths in brand communication: these were the key topics BCN discussed with Mercedes-Benz last Thursday.   The story trigger for the second issue of the new BCN format #clientsfuturetrends ... more

More Courage, Please! – A Plea for More Creativity in Print Communication
28.04.2017

That’s just the way it should be: an image that tells a story which emotionally touches the senses and not merely depicts a product. A matching line. How wonderful that Mercedes-Benz also rediscovered creative print communication with the ... more

Print without Printing – “Natural” Ad Special in freundin
18.04.2017

Like brand, like advertisement. The new print ad special Invisible Ad produced by BCN, Adtech Factory and the creative agency McCann is just like the product it advertises: one hundred per cent natural and free of harmful ingredients. The ... more

SEAT on the Catwalk - BCN & AdTech Factory
07.04.2017

The automotive industry on the catwalk: Burdas's BCN and Creative Services, the ad specials team of the AdTech Factory, will stage the new Seat Leon ST on the catwalk. The Catwalk Spread is a 12-page bound-in insert that can be pulled opened from ... more

BCN & Deutsche Post: Trend-Setting in Print
05.04.2017

Last year Burda's central marketer invited Deutsche Post to a creative day and together with representatives of the Burda brands developed individual and creative ideas for the communicative challenges of the logistics and mailing company. Various ... more

BCN & Hugo Boss: Feminine Coolness 360°
21.03.2017

Burda‘s multi-channel marketer BCN stages Hugo Boss’ new summer collection with a 360 degree campaign under the motto “feminine coolness”, which will be played out along the customer journey via print, digital and social media channels. The lead ... more

New Verticals Available for Booking
14.03.2017

Address your target group even more accurately and book rotations within the selected editorial context!   ... more

With Volkswagen Through the Festive Season
06.02.2017

For Christmas, BCN and Bunte have put together a special communication package for the customer Volkswagen within a very short time. Bunte readers and Bunte.de users were animated to submit creative contributions and were richly rewarded for ... more

New InStyle.de Record – 5 Million Visits
16.01.2017

Instyle.de has every reason to celebrate! With five million visits (IVW December 2016) the digital offer of the fashion magazine rockets to new heights – and expands the digital market leadership of the medium. The website had undergone a complete ... more

Hessnatur & BCN: From Eco to Fashion Label
05.12.2016

By means of a print and online image campaign BCN stages the label Hessnatur as a first-class fashion player: under the motto “The Nature of Style” the campaign emphasizes the USP of the brand and extends it by style and fashion awareness. ... more

The new PLAYBOY
05.12.2016

Playboy Germany is breaking new ground: Its design, structure and visual language have been revamped completely. Playboy will first sport its new look in issue 01/2017 published on 8 December. It also has a new tagline: “Everything men love” ... more

Union Investment „saves“ with BCN
11.07.2016

Burda Community Network (BCN) started the "Saving with investment funds" campaign of Union Investment with an eye-catching special in Focus magazine. The campaign started in issue 9 of the Focus magazine with a corner advertisement on ... more

1. Health Lab by Burda: The successful premiere of a new event format in the health industry
21.06.2016

BurdaLife and BCN welcomed last week in Munich an exclusive circle of experts and decision-makers in the health and pharmaceutical industry as well as the healthcare marketing to the “1st Health Lab by Burda”.   ... more

UNION INVESTMENT effectively leverages BURDA’s integrated native advertising campaign
29.10.2015

Accompanying study reveals strong on- and offline performance proven by a seven times longer retention time   Native advertising works across all media – how well, shows the study to a current integrated campaign of Hubert Burda Media ... more

BCN and BULGARI: Ad Special causes change of perspective on ELLE cover
15.10.2015

Cover highlight: For its new jewellery collection, Bulgari implemented together with BCN (Burda Community Network) an eye-catching ad special.  The “lenticular cover” of the subscription circulation of ELLE 11/2015 shows depending on the visual ... more

ADAC Publishing House and BCN announce cooperation in the advertising market
14.09.2015

The major European automobile association ADAC and Burda‘s advertising sales specialist BCN agreed to enter a strategic partnership: the ADAC publishing house commissioned BCN to open up new markets and acquire new customers for the ADAC ... more

Test winning robor vacuum sweeps consumers off their feet
25.06.2015

BCN developed for the robotic vacuum cleaner “Kobold VR200” an integrated campaign, which combines word-of-mouth, special advertising formats and social media.   ... more

CD and BURDA promote “The pure life”
30.04.2015

Body care brand CD sets hopes high on integrated video content campaign   The body care products manufacturer Lornamead strikes out on new paths in its communication strategy: for the first time the manufacturer of the body care brand CD ... more

Integrated native advertising supports Deutsche Bahn Campaign
08.04.2015

“This time belongs to you.” This is the motto of the new campaign launched by Deutsche Bahn (DB – the German Railways) and supported by Hubert Burda Media with an exclusive, large-scale native advertising campaign. Responsible for concept and ... more

BCN assumes marketing for Hearst Magazines International in Germany
07.07.2014

Strong tailwind for the international business of BCN (Burda Community Network): The central advertising marketer of Hubert Burda Media gained Hearst Magazines International as a new client. BCN is now responsible for the print and online ... more

BCN STAGES BOSS FASHION SHOW IN SHANGHAI
30.05.2013

BCN stages the BOSS Fashion Show in Shanghai with its most significant international “online only” campaign so far. Fashion fans watch out for more: the show will be web-streamed live exclusively via the ELLE sites in Germany, UK, and the US as ... more

Hubert Burda Media and F+W Media to publish burda style brand in USA and Canada
15.04.2013

Hubert Burda Media and F+W Media Inc. have entered a multi-faceted licensing deal for the burda style brand and burdastyle.com website for distribution in the USA and Canada. burda style USA will be developed as an integrated business model, ... more

BCN publishes Ad Impact Study: Advertorials are the best form to advertise complex products
03.12.2012

For quite some time now advertorials had been considered as obsolete. The more surprising are therefore the results of a recent ad impact study conducted by Burda Community Network (BCN) according to which advertorials had been rated very highly ... more

BCN has been awarded the Innovation Prize of the German Printing Industry for the second time in a row
25.11.2011

For the second time in a row the Production Management department of Burda Community Network (BCN) has been awarded the Innovation Prize of the German Printing Industry. For the second time in a row the prize has been awarded for an ad special ... more

The lenticular cover of ELLE magazine wins the first prize
21.01.2011

BCN, Burda’s central marketer, won the first prize at the Innovation award of the printing industry. BCN received the highest distinction for innovative media productions for the execution of the lenticular cover of ELLE Magazine which was ... more