Test winning robor vacuum sweeps consumers off their feet

BCN developed for the robotic vacuum cleaner “Kobold VR200” an integrated campaign, which combines word-of-mouth, special advertising formats and social media.   ... more

CD and BURDA promote “The pure life”

Body care brand CD sets hopes high on integrated video content campaign   The body care products manufacturer Lornamead strikes out on new paths in its communication strategy: for the first time the manufacturer of the body care brand CD ... more

Integrated native advertising supports Deutsche Bahn Campaign

“This time belongs to you.” This is the motto of the new campaign launched by Deutsche Bahn (DB – the German Railways) and supported by Hubert Burda Media with an exclusive, large-scale native advertising campaign. Responsible for concept and ... more

Stefan Zarnic appointed Director Next Media

Burda’s central advertising marketer BCN (Burda Community Network) is expanding its management team: By 1 July 2015 at the latest, Stefan Zarnic will take on the newly created position of Director Next Media. He will report directly to manager ... more

FOCUS Network

Welcome to the new world of work! The new extra FOCUS Network acts as a unique careers platform for the motivated generation Y and qualified managers and was first published as a magazine-in-magazine in FOCUS 51/2014.   ... more

Social Content Marketing with BCN & Mode Media

“Social influencers”, bloggers or vloggers (video bloggers) with a huge number of followers in the social networks have an increasingly important role in communication. Since they try out and test the products themselves, their recommendations ... more

Hubert Burda Media Invests in the Social Commerce Platform GIFT CONNECT

Gift Connect is a social commerce expert who starting from the idea of “gift-izing” (“giving presents”) developed a new revenue model for cross-media and digital advertising as an alternative to classic couponing. The platform offers thus the ... more

BUNTE 06/15 with a focus on fashion

To mark the start of the new fashion season and the two fashion trade fairs of Fashion Week and CPD, BUNTE will present broad coverage of the new spring/summer trends in edition 06/2015 (publication date: 29/01/2015, advertising copy deadline: ... more

ELLE Beauty Special in 04/15

The ELLE editorial teams in 44 countries around the world will once again acknowledge the best beauty products next year – this time selecting from all the new products launched by July 2014. The products will also compete against each other on a ... more

New strategic direction for BCN without Funke

A new strategic direction for BCN: Germany’s leading media marketer is turning its attention to expanding its high-quality international marketing network. The key focus will be on first-rate, cross-media and international content. Within the ... more