Diana Wolke: My mission is...

In our section "LOOK! I AM BCN." we introduce you to the concept-creators and the difference-makers at BCN. Who are the people that you meet at BCN? What motivates them and what would BCN do without them?
 
May we introduce today: Diana Wolke, Media Sales Manager Hamburg / Berlin.
 
 
1. What was the best concert of your life?
Oh, that was a long time ago. It was on 7 December 1989 in Cologne: the Bon Jovi and the New Jersey Syndicate tour. I have special memories about this concert: on the one hand it was the very first big concert of my favorite band I went to and on the other hand, my dad accompanied me and he was incredibly supportive of his screaming teen daughter and at the same time he was partying and enjoying the fun hugely.
 
2. When you think of your home, which images do you have in mind?
A beautiful Frauenkirche - the Church of our Lady, surrounded by spectacular urban scenery.
 
3. Is there anything you would you like to learn, but you did not have the time to do so far?
Two things: to play classic concert guitar and my motorcycle license.
 
4. A topic we often come across in our business is that of the “media audit”. What is your opinion about it?
In the context of media audits, there are in my opinion very important aspects within the media planning such as the quality, the strategy behind a campaign and also the passion of an agency for a certain customer and his planning which are not taken into account and fading into the background. The focus of companies on parameters such as quantity only and the concentration of auditors on media agencies and media plans is a fatal mistake and it conceals a major risk. Accordingly, there is the need for a completely new evaluation system there as well as more confidence in agencies and their qualities.
 
5. Apart from BCN and its marketing portfolio, which other product would you be able to market immediately? – And the other way around: which products would go into the red in your vendor’s tray?
I can highly recommend my smoothie mixer to everyone and I could easily persuade every “woman” rather than every “man” that they need to have it. To be honest there is always SOMETHING that you can sell except for certain pharmaceutical products which promise the moon and there is nothing behind it – I’m out of that!
 
6. Complete the sentence please: “BCN is FOR me…”
...not only my employer, but also like a colorful bunch of flowers, because we have the perfect “flowers” for each target group.
 
7. Complete the sentence please: “BCN would be WITHOUT me…“
169 cm smaller.
 
8. What do you think is currently the biggest challenge for the media & communications industry?
The strength of the individual media channels – even in times of the “digital madness” should be mentioned. Personally, I am convinced that each medium fulfills its own task. There are only a few media and brands that manage to inspire people and to be present exactly in those individual moments when the consumer leans back comfortably and casts all his attention to the medium for longer than a few seconds.
 
9. Sell us the magazine TV Spielfilm in one sentence!
TV Spielfilm+ is a cross-media playground with a broad reach, which allows customers booking TV advertising slots to increase the ad impact of their campaign. Go live with the TV spot, insert the print ad and ensure the success of your campaign. (AdLift Study)
 
10. Continue as you like: “In Novosibirsk…“
...I have never been, but it might be an option worthwhile considering.
 
10 1/2. Draw us a selfie.
 
11. Who of your colleagues would you like to nominate for the next episode?
My dear colleague Minou Maleki.