MAGIC INK - MICHAEL SAMAK PAINTS THE WORLD HOW HE WANTS TO

The fact that readers look at an advertisement quite relaxed is nothing unusual. However it is that they can create the motif by themselves. Michael Samak, Director of Client Services, knows all about creativity and explains the characteristics of specific ink and how it increases the customer loyalty.
 
 

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"What makes this form of advertising so special? The reader must take action to see the full advertising motif and he may even vary it independently - that is not only a lot of fun, but also enhances the reader loyalty immensely.
 
An example is the magic color. The reader needs to grab a pen to make the ad motif visible. A special transparent lacquer is applied to a bound-in insert for example. When the reader colors this surface with lead or crayon, some color or lead particles remain on the color and the subject appears. The use of water or just sunlight are also ways to make an ad motif visible. The reader will discover new products in the original sense or decrypt secret messages - a little adventure in the everyday life.
 

We provide our customers the perfect platform to put their products in an exciting scene and communicate the right corporate claim. Our Ad Special classics can be completely recreated."

 

Contact

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Ad Service

Petra Hill

Petra Hill
Head of Creative Services

Tel. +49. (0) 781. 84. 27 32
Fax +49. (0) 781. 84. 30 68
petra.hill@adtechfactory.com