ADAC Publishing House and BCN announce cooperation in the advertising market

The major European automobile association ADAC and Burda‘s advertising sales specialist BCN agreed to enter a strategic partnership: the ADAC publishing house commissioned BCN to open up new markets and acquire new customers for the ADAC Motorwelt magazine. BCN will position Europe’s single medium with the highest reach in a sustainable way on the advertising market. The ADAC Motorwelt magazine is distributed to households with ADAC members and has achieved a circulation of approximately 14 million copies.


Response advertisements are currently the focus of ADAC Motorwelt’s advertising business and this segment will continue to be the responsibility of the advertising sales team around Ulrich Witt. Through the cooperation with BCN, ADAC will benefit from an improved integration into campaigns - especially of car manufacturers, energy as well as telecommunication companies. For this purpose ADAC Motorwelt will be integrated into the BCN portfolio and will be marketed via the BCN Client Services customer teams structured according to industry sectors as well as the agency teams of the BCN Media Sales department.
“BCN enjoys an outstanding position in the advertising market and has strong relationships with advertisers and agencies, of which we can benefit with ADAC Motorwelt”, said Dr. Carsten Hübner, Managing Director of ADAC publishing house. “We intend to increase our market penetration by combining the marketing strength of BCN with our existing successful activities.” Andreas Schilling, CEO Burda Community Network: “Due to its wide reach and the strong involvement of its readers, the ADAC Motorwelt is a genuine marketing asset and predestined to add value to the campaigns of our advertising customers. We are looking forward to open up new market potential for this product, which is an integral part of the daily lives of 15 million Germans.”
The BCN marketing mandate starts with the International Motor Show IAA.