BCN assumes marketing for Hearst Magazines International in Germany

Strong tailwind for the international business of BCN (Burda Community Network): The central advertising marketer of Hubert Burda Media gained Hearst Magazines International as a new client. BCN is now responsible for the print and online marketing of the global Hearst magazine portfolio in Germany - which includes, among others, the international brands Harper's BAZAAR, Esquire, Cosmopolitan, Marie Claire and Town & Country. On behalf of Hearst Magazines International, the cooperation runs operationally between BCN and Hearst Advertising Worldwide Italy (HAW SRL).
 
BCN chief executive officer Andreas Schilling: "For us, the international client business is a key strategic pillar for growth in a consolidating market. With Hearst and its highly attractive media brands we open the door to german advertisers to millions of demanding consumers around the world, especially in the fashion, lifestyle and luxury goods segment. This expansion of our already existing strategic partnership with HAW Italy in the marketing of our media portfolio in Italy confirms our position as a cross-media and internationally scalable marketing organization."
 

As an international sales network BCN realizes promotional offers for national and international clients. In addition, BCN owns sales offices in the United States, Britain, France, Austria and Switzerland, and has a network that extends over 20 countries. The international client portfolio includes, for example, the french Groupe Lagardère, the spanish Groupo Zeta, the indian Hindustan Times, the japanese media company Nikkei Inc, the danish media group Aller Media, the british Evening Standard and Sky Germany.