Burda founded b.famous content studios

Burda’s central marketer BCN and the content marketing agency C3, which is part of the Burda group network, are jointly founding the b.famous content studios for content-driven campaigns. The joint venture is intended to link even more closely the competencies of the two Burda subsidiaries: on the one hand, the creative and campaign expertise of C3 and on the other hand the large customer base and media expertise of BCN. The b.famous content studios develop individual customer campaigns exclusively for the journalistic platforms and media brands of the Hubert Burda Media Group. The managing director of the new unit is the trained journalist Christine Fehenberger, previously Director Creation at C3.
 
 

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The central task of the new company is to develop creative ideas and cross-media campaigns as commissioned by and according to the briefings of Burda's advertising customers. The b.famous content studios are part of Burda's creative performance spectrum and are closely linked to the media portfolio of the company - from print to digital and social media as well as the major event platforms. Through this proximity, advertising companies are increasingly benefiting from the content and target group expertise of the Burda media brands.
 
The idea of the b.famous content studios evolved in the business unit of the national media brands of board member Philipp Welte as an answer to the increasing challenges of advertising customers. “Our customers win the struggle for consumer attention by the same means as we do: creativity”, Philipp Welte says. “On their way to success, brands need fascinating stories in high-quality journalistic environments – they find both via our Content Studios.”
 
Managing Director Christine Fehenberger explains: “B.famous content studios develops more than advertorials and native advertising, namely unique creative leitmotifs for content-driven multichannel campaigns.” The focus of these campaigns lies on the interests of readers and users. “We place the consumer at the centre of communication and target him accurately via the Burda editorial platforms.”
 
BCN Managing Director Michael Samak adds: “Commercial content that is presented in an interesting and relevant way to the consumer must not be inferior in quality to the editorial content – even if it is marked as such. They support the emotional bond between brands and their target groups and create trust.”
 
The b.famous studios take up work immediately. Christine Fehenberger is currently building the team of creative professionals, journalists, copywriters, concept designers, designers, channel strategists and planners. The new Burda subsidiary is located in Munich.
 

Contact

International Sales

Communication

Julia Korn

Julia Korn
Senior Head Corporate Communications

Tel. +49.(0) 89.92 50.37 06
julia.korn@burda.com