SEAT on the Catwalk - BCN & AdTech Factory

The automotive industry on the catwalk: Burdas's BCN and Creative Services, the ad specials team of the AdTech Factory, will stage the new Seat Leon ST on the catwalk. The Catwalk Spread is a 12-page bound-in insert that can be pulled opened from right and left with a zig-zag mechanism.


Experience great moments in a great way!
“The innovative ad special gives the customer Seat the opportunity to display emotional images, while the XXL advertising space creates an impressive appearance,” Petra Hill, Head of Creative Services AdTech Factory explains.
The Catwalk Spread will be implemented for the first time by the customer Seat in the current issue of Freundin and then again in issue two of Free Men's World (first publication date: 8 June 2017).

Creative print ad specials
Michael Fischer, Managing Director AdTech Factory: “The AdTech Factory has with our Creative Services department a unique competence and expertise in the development and implementation of creative, innovative ad specials and formats. The Catwalk Spread is just one of many ideas that are waiting for our advertising customers and their debut in the print advertising industry. Also, such innovative ad specials provide new impetus to our dialogue with advertising customers.”
Look out for more examples of implemented ad specials in the photo gallery.





Customer Requests

Susanne Müller

Susanne Müller
Director Client Services / Head of Client Services Auto & Telco / Senior Key Account Manager

Tel. 49.(0) 89.92 50.46 19
Fax 49.(0) 89.92 50.29 91