BUNTE - passion for people

passion for people


  • market leader: with 450.229 copies sold copies BUNTE is number one in the people segment with regard to circulation. (source: IVW III/2018)
  • passion for people: BUNTE represents a unique kind of people journalism and is a fixture among publications about social communications and society.
  • BUNTE is the largest cross-media brand platform in the German people segment.


Since 70 years BUNTE is the magazine for high professional and current coverage. BUNTE’s success is based on the keen journalistic instinct to choose the right issues and the magazine’s focus on highly topical stories.
At a reach 4,60 million readers and a sold circulation of 443.472 copies. BUNTE is number one among people magazines. BUNTE is the multi-media brand platform with great reach and the media brand for cross-media campaigns.


  • Frequency: weekly
  • Day of publication: Thursday
  • Copyprice: 3.70
  • Basic rate (1/1 page 4c): 38,600 € 1)
  • Sold circulation:  450,229 2)
  • Editor-in-chief: Robert Pölzer
1)Prices valid from 01.01.2018.,2)IVW III/18


International Sales

Readers profile

  Mill. % Index
Total 4.37 100.00  
40-59 years 1.59 36.40 106
Sec. school (with apprenticeship) o. secondary modern school 2.91 66.70 118
Net income      
2,000 to 3,000 € 1.19 27.20 107
Source: ma 2018 II

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