CHIP - Men. Technic. Digital.

CHIP –
Men. Technic. Digital.

Why CHIP?

  • CHIP reflects current trends, is a testing authority and advisor for digital technology. People interested in digital technology read CHIP.
  • CHIP is the perfect magazine for reaching men. An audience of 89% male readers with an average age of 38 years and an average net household income of € 3,475 makes CHIP an optimal medium for male target groups (ma 2017 II).
  • CHIP has a CPT of € 19.03 making it one of the most economical men‘s titles in Germany.

USP

"We offer our readers orientation and user value with comprehensive purchasing advice and intelligent solutions."

Josef Reitberger, Editor-in-Chief

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About CHIP

CHIP is a testing facility, technology guide and trend barometer in one
 
We offer our readers orientation and user value with comprehensive purchasing advice and intelligent solutions. Quality and independence are our motto. Every year, our editorial staff and engineers test over 2,000 products from the digital world – from flat-screen TVs to online banking – following the most rigid international standards.
 
CHIP is the Number One media brand for digital technology in Germany. With up to 158,722 sold copies (IVW II/2017) the magazine tops the list of the monthly computer and IT technology titles in Germany. Together, CHIP and CHIP Online make up Germany’s leading crossmedia platform for men. People interested in digital technology go to CHIP.
 
 

Keyfacts

  • Frequency: monthly
  • Day of publication: Friday
  • Copyprice: 7.40
  • Basic rate (1/1 page 4c): 18,200 € 1)
  • Sold circulation:  158,722 2)
  • Editor-in-Chief: Josef Reitberger
Source
 
1)Prices valid from 01.01.2018.,2)IVW II/2017

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Readers profile

  Mill. % Index
Total 1.70 100.00  
Sex      
Men 1.51 88.72 181
Age      
20-29 years 0.50 29.16 211
Qualification      
Grammar school 0.48 28.09 211
Net income      
3,000 EUR and more 0.92 54.19 135
Source: ma 2017 II

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