DONNA - the successful magazine for mature women

the successful magazine for mature women


  • Wants to be a friend for the target group over 40 ages and to fulfil the special needs of these women.
  • DONNA readers live in the midst of life: they are exactly of the right age (ø 45,1 years old), 67,8% are employed, 46,4% have a net household income of € 3,000 +. (source: ma 2017 I women)
  • An extremly high-class produced magazine and it contains all the sections that you would expect from a quality women’s magazine.

“DONNA is clever and honest, sophisticated and lively. With style and thoughtfulness, heart and sense. With reports that go under your skin, fashion that thrills, beauty that inspires and with exclusive interviews and exciting information. DONNA tells a story of departure and arrival, of adventure and inspiration.“ Katja Hertin, Editor-in-Chief DONNA.


DONNA –  the magazine for mature women.
DONNA - recognizes and fullfills the particular demands and needs of adult women in the age group over 40 years.
DONNA -  includes all sections, that you wold expect of a good women's magazine: empathy, openness, authenticity, optimism & emotionality.
All in all, the typical DONNA look is characterized by an air of calm and elegance – it is the perfect match for the target group and its demands.




  • Frequency: monthly
  • Day of publication: Wednesday
  • Copyprice: 3.70 €
  • Basic rate (Ø, 1/1 page 4c): 21,900 € 1)
  • Sold circulation:  92,094 2)
  • editor-in-chief: Sandra Djajadisastra
1)Prices valid from 01.01.2018.,2)IVW II/2017


International Sales

Readers profile

  Mill. % Index
Total 0.30 100.00  
Women 0.30 97.04 190
40-49 years 0.08 27.91 174
Grammar school 0.06 19.56 147
Net income      
3,000 EUR and more 0.17 56.99 142
Source: ma 2017 II

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