FIT FOR FUN - The Magazine for Fitness and Lifestyle

The Magazine for Fitness and Lifestyle


  • FIT FUN FOR motivated and inspired, with ideas for a sporty life.
  • FIT FUN FOR reaches the active Performer: 25-45, very well qualified, actively and income-strongly.
  • The extra mile goes FIT FOR FUN FOR: Ad-Specials, cross-media campaigns, WoM, Merchandising and events are optimally produced.
  • FIT FUN FOR stands for a brand world: in the monthly magazine, on, with WOM and FIT FUN FOR friends, with Social Media and also as eMagazin.


FIT FOR FUN is Germany's biggest fitness and lifestyle brand and the magazine for active men and women who see a high standard, healthy and sporty lifestyle as the counterbalance to their daily working lives. The editorial team are of the highest competence, reporting entertainingly and authoritatively on important and interesting issues on the question of exercise, nutrition, lifestyle, health, beauty and well-being. And all this is on a high aesthetic level and with a large motivating factor for the reader.


FIT FOR FUN is the magazine or people who balance their demanding professional lives with sport and a love of fitness. FIT FOR FUN gets right to the heart of this attitude to life:Both women and men love FIT FOR FUN. The magazine now focuses even more strongly on the unisex concept.
Our own fashion and beauty productions create an unmistakeable FIT FOR FUN profile, supplemented by solid reporting. The journalistic approach: Thematic points are explained from various perspectives – answering any questions the reader might have.
Modern images, a lively tempo and the expertise of our specialist editorial team create a real desire for sporting adventure and the pursuit of „personal fitness”.


  • Frequency: monthly
  • Day of publication: Wendsday
  • Copyprice: 3.50 €
  • Basic rate (1/1 page 4c): 30,720 € 1)
  • Reach: 1.21 Mio. 2)
  • Sold circulation:  113,303 3)
  • Editor-in-chief: Alexander Steudel
1)Prices valid from 01.01.2018.,2)MA 2017 II,3)IVW II/18


International Sales

Readers profile

  Mill. % Index
Total 1.19 100.00  
Women 0.81 67.82 133
20-29 years 0.33 27.40 198
Grammar school 0.26 21.96 165
Net income      
3,000 EUR and more 0.70 58.61 145
Source: ma 2018 I

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