FOCUS - The news magazine

FOCUS –
The news magazine

WHY FOCUS?

  • FOCUS has the courage to express its own opinions, opening itself to an exciting, controversial culture of debate
  • FOCUS is the basic communication medium for a high-quality readership – it is a primary factor shaping public opinion in society
  • FOCUS opens broad-readership access of an economic kind to the target groups which decide marketing and media strategy

USP

FOCUS represents an incisive approach and sets the discussion in politics, business and the arts. This news magazine is a pioneer and looks on itself as the knowledgeable voice of journalism beyond the mainstream.

Gallery

About FOCUS

A modern news magazine with an incisive approach, FOCUS is one of the media which set the agenda in Germany in politics, business and the arts. It is a topic leader among the relevant quality media in the German market.

In terms of publicity this news magazine has taken a clearly pioneering approach, giving space to controversial socially-relevant debates, and it looks on itself as the knowledgeable voice of journalism beyond the mainstream.

Their relevance for Germany and the people who live here determines the choice of topics. In clearly defined subject areas FOCUS offers its readers comprehensive orientation, lends transparency to background facts and information, and demonstrates a clear attitude.

 

FOCUS has both the courage to express its own opinions, and is open to an exciting, controversial culture of debate.

FOCUS is the basic medium for an attractive readership. Its target group has a powerful potential, which shapes public opinion in German society more than any other. The attitude of these opinion formers is characterised by a high degree of motivation and a competitive approach, by social responsibility and a sense of community, and by a strong interest in the arts and in pioneering science. Their highly proactive approach and their communicative skills make them the trendsetters of modern German society and a vital potential target group for market-leader strategies.

 

Keyfacts

  • Frequency: weekly
  • Day of publication: Saturday
  • Copyprice: 3.90 €
  • Basic rate (Ø 1/1 page 4c): 52,925 € 1)
  • Sold circulation:  456,020 2)
  • Editor: Robert Schneider
Source
 
1)Prices valid from 01.01.2017.,2)IVW I/17

Contact

International Sales

  • Ad Service
    Kai Sahlfeld

    Kai Sahlfeld
    Object Manager

    Competence:
    FOCUS, FOCUS DIABETES, FOCUS-BUSINESS, FOCUS-GESUNDHEIT, FOCUS-MONEY, FOCUS-MONEY Fondsberater, FOCUS-MONEY Vermögensverwalter, FOCUS-MONEY Versicherungsprofi, FOCUS-SPEZIAL, GartenTräume, Gartenidee

    Tel. + 49 (0) 89 92 50.29 50
    Fax + 49 (0) 89 92 50.25 81
    kai.sahlfeld@adtechfactory.com

    Natalie Buic

    Natalie Buic
    Team Leader Automotive, Finance & Services, Telco & Electronics

    Competence:
    ARD Buffet, FOCUS, FOCUS DIABETES, FOCUS-BUSINESS, FOCUS-MONEY, FOCUS-SPEZIAL, FREIZEIT REVUE, Sweet Dreams

    Tel. +49 (0) 781.84.32 68
    natalie.buic@adtechfactory.com

    Ad/Order Management

    Ad/Order Management

    orders@adtechfactory.com

  • Marketing
    Stefan Hensel

    Stefan Hensel
    Head of Brand Management / Senior Brand Manager

    Competence:
    CINEMA, FIT FOR FUN, FOCUS, FOCUS-MONEY, MAX, TV SPIELFILM plus, TV Schlau

    Tel. +49.(0) 89.92 50.20 76
    stefan.hensel@burda.com

Readers profile

  Mill. % Index
Total 4.59 100.00  
Sex      
Men 3.13 68.17 139
Age      
50-59 years 0.94 20.44 114
Qualification      
University 1.25 27.21 171
Net income      
3,000 EUR and more 2.15 46.79 128
Source: ma 2017 I

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