The news magazine
- FOCUS has the courage to express its own opinions, opening itself to an exciting, controversial culture of debate
- FOCUS is the basic communication medium for a high-quality readership – it is a primary factor shaping public opinion in society
- FOCUS opens broad-readership access of an economic kind to the target groups which decide marketing and media strategy
A modern news magazine with an incisive approach, FOCUS is one of the media which set the agenda in Germany in politics, business and the arts. It is a topic leader among the relevant quality media in the German market.
In terms of publicity this news magazine has taken a clearly pioneering approach, giving space to controversial socially-relevant debates, and it looks on itself as the knowledgeable voice of journalism beyond the mainstream.
Their relevance for Germany and the people who live here determines the choice of topics. In clearly defined subject areas FOCUS offers its readers comprehensive orientation, lends transparency to background facts and information, and demonstrates a clear attitude.
FOCUS has both the courage to express its own opinions, and is open to an exciting, controversial culture of debate.
FOCUS is the basic medium for an attractive readership. Its target group has a powerful potential, which shapes public opinion in German society more than any other. The attitude of these opinion formers is characterised by a high degree of motivation and a competitive approach, by social responsibility and a sense of community, and by a strong interest in the arts and in pioneering science. Their highly proactive approach and their communicative skills make them the trendsetters of modern German society and a vital potential target group for market-leader strategies.