Guter Rat - the independent consumer magazine

Guter Rat –
the independent consumer magazine

Why Guter Rat?

  • Germany's first independent consumer magazine
  • Provides guidance and assists with decisions regardind private household management
  • focuses on the essential
  • high quality paper
  • opinion, evaluation, recommendation


With Guter Rat you reach readers at the ideal time, i.e. at the point of decision before making a major purchase.

About Guter Rat

Overwhelmed consumers search for orientation
The decisions we have to make as a consumer, constantly growing more complex and complicated: from A as in auto insurance to Z as in zits, from choosing a doctor to understanding retirement insurance. Confused consumers search for consulting and orientation; they often look for good, independent advice before taking decisions.

Decision-taking preparation for consumers seeking answers
The specialised editors at Guter Rat classify the multitude of information, weigh and evaluate it and then give credible, understandable advice you can use: hence the name, which is German for “good advice”. And it comes in a depth that’s sufficient for most consumers.
Your one-of-a-kind benefit
Guter Rat is made for consumers sarching for answers to their questions about the “business of the home”. Not for discount hunters. But for consumers who value a strong ratio of value for money. These active consumers, around one million, purchase and read Guter Rat. The ideal target group for placing your product close to the purchase process: With Guter Rat your brand will be right in the middle of the decision-making process in readers’ heads.


  • Frequency: monthly
  • Day of publication: Thursday
  • Copyprice: 2.80 €
  • Basic rate (1/1 page 4c): 17,220 € 1)
  • Sold circulation:  140,491 2)
  • Chefredakteur: Stefan Kobus
1)Prices valid from 01.01.2018..,2)IVW II/18




Readers profile

  Mill. % Index
Total 1.03 100.00  
Men 0.53 52.10 106
60-69 years 0.21 21.00 157
Secondary modern school 0.46 45.10 151
Net income      
2,500 to 3,000 EUR 0.14 13.40 119
Source: ma 2018 II

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