InStyle - My star, my style, my InStyle.

InStyle –
My star, my style, my InStyle.


  • InStyle is the original. The style of the stars has been launched successfully in a great number of countries. Often copied but never matched!
  • With a paid circulation of 311,865 copies InStyle is Germany's leading fashion magazine. (source: IVW I/2017)
  • InStyle is the monthly shopping list for 1.32 million women. (source: ma 2017 I)


Celebrities, fashion, beauty and lifestyle! That’s InStyle! InStyle provides insider tips and is the ultimate style guide for its readers.


InStyle is the original concept of all star fashion magazines that is often copied but never equalled.
InStyle is fashion, beauty and lifestyle, always with a direct connection to celebrities.

InStyle is up-to-date, inspiring and versatile.


InStyle presents the newest trends – the style of the stars – and at the same time delivers the ultimate shopping service.
1,35 million readers make use of these valuable impulse because
they want to keep track of the latest trends. That’s why they read InStyle and are inspired by today’s style icons.



  • Frequency: monthly
  • Day of publication: Saturday
  • Copyprice: 4.00 €
  • Basic rate (Ø, 1/1 page 4c): 33,700 € 1)
  • Reach: 1.35 mn 2)
  • Sold circulation:  311,865 3)
  • Editor-in-Chief: Kerstin Weng
1)Prices valid from 01.01.2017,2)ma 2017 I, total,3)IVW I/17


International Sales

Readers profile

  Mill. % Index
Total 1.35 100.00  
Main audience      
20-39 years 0.70 51.78 187
Women 1.32 98.02 192
Grammar School / University 1.02 75.41 128
Net income      
3,000 EUR and more 0.66 49.01 134
Source: ma 2017 I

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