Lisa Kochen & Backen - Cooking with passion - baking with love - eating with pleasure

Lisa Kochen & Backen –
Cooking with passion - baking with love - eating with pleasure


  • Strong reach: ranks as the third-strongest title in the food magazines segment counting 690,000 readers per issue according to media analysis
  • Offers good value for money: ranks as second title in the food segment in terms of CPM (total and women)
  • Very useful for everyday cooking: simple and inspiring.


Lisa Kochen & Backen offers inspiration for cuisine and lifestyle – ideal for young couples and families who despite limited time are very discerning as far as food and hospitality are concerned.


About Lisa Kochen & Backen

Every month Lisa Kochen & Backen introduces its readers to a whole a new world of experience!
Everyone who has fun cooking is passionate about baking and enjoys eating gets inspired by the variety of ideas and suggestions in the magazine. A plethora of best recipes turns everyday cooking chores into a daily gourmet experience; ideal for young family households with limited time and yet high demands.
The balanced editorial and conceptual layout offers a clear and concise topic overview. The readers can thus find the recipes they are interested in very easily.

Each issue has in store recipes to fulfil everyone’s expectations: from everyday cuisine with fast and economical dishes to traditional and international cuisine.
Helpful tips, latest and most interesting product news, useful information on health and nutrition topics as well as suggestions for kitchen equipment and household tips complete the profile of the magazine.
The brand Lisa Kochen & Backen lives cross-medially on the portal (also Word of Mouth on genuss-experten freundeskreis); our readers and users are finding there comprehensive information on food and gourmet topics and a multitude of recipes in our recipe database.



  • Frequency: monthly
  • Day of publication: Wednesday
  • Copyprice: 1.95 €
  • Basic rate (1/1 page 4c): 13,800 € 1)
  • Reach: 0.69 Mio. 2)
  • Sold circulation:  101,418 3)
  • Editor-in-Chief: Gabriele Höger
1)Prices valid from 01.01.2017.,2)ma I 2017,3)IVW IV/2016


International Sales

  • Ad Service
    Claudia Hörth

    Claudia Hörth
    Object Manager

    Gartenspaß, LandEdition, Lisa Blumen & Pflanzen, Lisa Kochen & Backen, Mein schöner Garten, das schmeckt!, meine Familie & ich, slowly Veggie!

    Tel. + 49 (0) 781 84.22 57
    Fax + 49 (0) 781 84.30 27

    Marion Rapp

    Marion Rapp
    Object Manager

    Lisa Kochen & Backen, Lust auf Genuss, Mein schöner Garten, Mein schönes Land, WohnenTräume, das schmeckt!

    Tel. + 49 (0) 781 84.23 20
    Fax + 49 (0) 781 84.30 68

    Ad/Order Management

    Ad/Order Management

  • Marketing
    Nina Winter

    Nina Winter
    Managing Director

    ARD Buffet, Lisa Kochen & Backen, Lust auf Genuss, Sweet Dreams, meine Familie & ich, slowly Veggie!

    Tel. + 49 (0) 781 84-2932

Readers profile

  Mill. % Index
Total 0.69 100.00  
Women 0.67 97.43 191
60-69 years 0.12 17.02 132
Secondary modern school 0.27 38.75 130
Net income      
2,500 to 3,000 EUR 0.12 16.98 125
Source: ma 2017 I

Infos & Service