Lisa - This is the way women live today

Lisa –
This is the way women live today

Why Lisa?

  • Lisa is a segment starter (1994) in the women’s weeklies environment, targeting younger readers. It has been an established and successful brand for more than 20 years.
  • The magazine reaches 1.25 mill. readers every week.
  • With its three special monthly titles Lisa Kochen & Backen, Lisa Wohnen & Dekorieren, Lisa Blumen & Pflanzen, the homepage Lisa.de and Lisa Facebook, Lisa offers a unique brand world in its segment.
  • The most successful international title (in 10 countries)!

THE WAY WOMEN LIVE TODAY

Lisa readers are active, modern women, who like to stay informed, give or seek advice and discuss with their real and virtual friends. Lisa offers practical ideas for everyday life: it provides with living, fashion and beauty trends as well as news and tips around the topic medicine, health and a section with gourmet recipes.

Maria Sandoval

 

 
 

 

 




 

Keyfacts

  • Frequency: weekly
  • Day of publication: Wednesday
  • Copyprice: 1.30 €
  • Basic rate (1/1 page 4c): 19,200 € 1)
  • Reach: 1.25 Mio. 2)
  • Sold circulation:  234,756 3)
  • Editor-in-chief: Maria Sandoval
Source
 
1)Prices valid from 01.01.2018.,2)ma 2017 II,3)IVW II/2017

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Readers profile

  Mill. % Index
Total 1.25 100.00  
Sex      
Women 1.18 94.35 185
Age      
20-59 years 0.84 67.70 109
Qualification      
Sec. school (with apprenticeship) o. secondary modern school 0.85 68.50 119
Net income      
2,000 - 2,999 EUR 0.38 30.20 116
Source: ma 2017 II

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