Lust auf Genuss - Experience something special!

Lust auf Genuss –
Experience something special!

Why Lust auf Genuss?

  • Premium placement at the POS: exclusive placement at the cashier counters of retail food stores
  • Premium layout: innovative visual design, outstanding food photography
  • Premium target group: young readers, eager to try out new things and lifestyle-oriented gourmets


Lust auf Genuss is the magazine for the gourmet and connoisseurs community. The look and feels as well as the content of the magazine create a brand which turns cooking into a special experience.

About Lust auf Genuss

Lust auf Genuss enthrals its readers with the successful “experience something special” concept!
The Lust auf Genuss magazine is the food and gourmet magazine for sophisticated and open-minded readers who love creativity and are eager to try out new things; they are passionate about cooking, like to try out new recipes and enjoy savoury meals - preferably together with friends.
Culinary trends, seasonal highlights and the best the world has to offer in food are presented in a high-quality and innovative design. A magazine for feasting and dreaming and yet always aimed at practical experience as well.

The brand name clearly conveys the philosophy and spirit it stands for. Lust auf Genuss stands for joie de vivre, for openness towards new things, for style and the lovely side of life.
The brand can be experienced digitally in its own brand channel on (also as WoM on genuss-experten freundeskreis).
Lust auf Genuss is distributed directly through retail food stores and is displayed next to the cashier counters.



  • Frequency: 13 x/year
  • Day of publication: Wednesday
  • Copyprice: 4.20 €
  • Basic rate (1/1 page 4c): 18,400 € 1)
  • Sold circulation:  134,576 2)
  • Editor-in-Chief: Anke Krohmer
1)Prices valid from 01.01.2018.,2)IVW II/18


International Sales

  • Ad Service
    Alexander Hugel

    Alexander Hugel
    Object Manager

    Das Haus, Lisa Kochen & Backen, Lust auf Genuss, Lust auf mehr, MA VIE, Mein schöner Garten, Mein schönes Land, Mein schönes Landhaus, Wohnen & Garten, meine Familie & ich, slowly Veggie!

    Tel. + 49 (0) 781 84.27 62
    Fax + 49 (0) 781 84.30 27

    Marion Rapp

    Marion Rapp
    Object Manager

    FOODBOOM, Lisa Kochen & Backen, Lust auf Genuss, Mein schöner Garten, Mein schönes Land, das schmeckt!, meine Familie & ich

    Tel. + 49 (0) 781 84.23 20
    Fax + 49 (0) 781 84.30 68

    Ad/Order Management

    Ad/Order Management

  • Marketing
    Nina Winter

    Nina Winter
    Managing Director

    Lisa Kochen & Backen, Lust auf Genuss, Mein Buffet, Sweet Dreams, meine Familie & ich, slowly Veggie!

    Tel. + 49 (0) 781 84-2932

Readers profile

  Mill. % Index
Total 0.50 100.00  
Women 0.39 78.71 154
30-69 years 0.37 74.18 120
Net income      
3,500 EUR and more 0.19 38.57 130
Social-economic standing      
Level 2 0.11 21.04 168
Source: AWA 2017

Infos & Service