Lust auf Genuss –
Experience something special!
Why Lust auf Genuss?
- Premium placement at the POS: exclusive placement at the cashier counters of retail food stores
- Premium layout: innovative visual design, outstanding food photography
- Premium target group: young readers, eager to try out new things and lifestyle-oriented gourmets
Lust auf Genuss is the magazine for the gourmet and connoisseurs community. The look and feels as well as the content of the magazine create a brand which turns cooking into a special experience.
About Lust auf Genuss
Lust auf Genuss enthrals its readers with the successful “experience something special” concept!
The Lust auf Genuss magazine is the food and gourmet magazine for sophisticated and open-minded readers who love creativity and are eager to try out new things; they are passionate about cooking, like to try out new recipes and enjoy savoury meals - preferably together with friends.
Culinary trends, seasonal highlights and the best the world has to offer in food are presented in a high-quality and innovative design. A magazine for feasting and dreaming and yet always aimed at practical experience as well.
The brand name clearly conveys the philosophy and spirit it stands for. Lust auf Genuss stands for joie de vivre, for openness towards new things, for style and the lovely side of life.
The brand can be experienced digitally in its own brand channel on daskochrezept.de (also as WoM on genuss-experten freundeskreis).
Lust auf Genuss is distributed directly through retail food stores and is displayed next to the cashier counters.