PLAYBOY - Entertainment For Men

PLAYBOY –
Entertainment For Men

WHY PLAYBOY?

  • Provides a high reach in its segment.
  • Is one of the most established and successful lifestyle magazines for men, and super efficient compared to the market.
  • Has an enormous circulation and a best-balanced structure.
  • Provides a successful online platform for numerous and challenging crossmedia solutions.

USP

PLAYBOY is THE premium lifestyle magazine for men. The composition from erotic photography and ambitious journalism is one of a kind and stands for the success of PLAYBOY.

Gallery

ABOUT PLAYBOY

PLAYBOY is THE premium lifestyle magazine for men.
 
"Entertainment For Men" is the central message. The subject variety and stories are diverse, cultured and set benchmarks.
 
PLAYBOY tells about the exciting parts of life. About women who are beautiful and desirable. About people who make theirs dreams come true. He takes a stand on the important subjects this time without neglecting the entertainment.
 

With erotic photography, honest reports and interviews, combined with all subjects of the everyday lifestyle, the editorial staff produces a world for men, every month.

With a reach of 0.84 million readers (MA 2016/II), PLAYBOY is one of the most successful men magazines in the market, with a well-balanced age structure. PLAYBOY is no question of age, but an attitude of life. 
 
A PLAYBOY MAKES THE DIFFERENCE.
 

Keyfacts

  • Frequency: monthly
  • Day of publication: Thursday
  • Copyprice: 6.50 €
  • Basic rate (Ø, 1/1 page 4c): 27,510 € 1)
  • Sold circulation:  162,792 2)
  • Editor-in-Chief: Florian Boitin
Source
 
1)Prices valid from 01.01.2017.,2)IVW IV/16

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International Sales

Readers profile

  Mill. % Index
Total 0.78 100.00  
Sex      
Men 0.73 93.66 191
Age      
20-49 years 0.57 74.00 166
Qualification      
A-Levels without/with University 0.29 37.00 128
Net income      
2,500 Euro and more 0.11 14.00 127
Source: ma 2017 I

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