PLAYBOY - Everything that men love

Everything that men love


  • PLAYBOY is a world-renowned brand which fascinates and awakes desires
  • PLAYBOY demonstrates high-quality journalism with character: legendary interviews, exciting reportage and sumptuous photographic productions
  • PLAYBOY serves all men’s interests: motoring, style and lifestyle, grooming, food and drink, travel and the arts
  • PLAYBOY is immediate in its experience: a broad range of events, merchandising and sponsoring convey the brand message to the end consumer
  • PLAYBOY offers the best entertainment on various channels: print, online, mobile (incl. tablet)
  • PLAYBOY not only enjoys a wide readership, but also offers a high circulation with a balanced circulation structure.


PLAYBOY is THE premium lifestyle magazine for men. Its mixture of erotic photography and fine journalism is unique and stands for first-class men’s entertainment. Everything that men love –for almost 45 years.


PLAYBOY is THE premium lifestyle magazine for men.
"Entertainment For Men" is the central message. The subject variety and stories are diverse, cultured and set benchmarks.
PLAYBOY tells about the exciting parts of life. About women who are beautiful and desirable. About people who make theirs dreams come true. He takes a stand on the important subjects this time without neglecting the entertainment.

With erotic photography, honest reports and interviews, combined with all subjects of the everyday lifestyle, the editorial staff produces a world for men, every month.

With a reach of 0.84 million readers (MA 2016/II), PLAYBOY is one of the most successful men magazines in the market, with a well-balanced age structure. PLAYBOY is no question of age, but an attitude of life. 


  • Frequency: monthly
  • Day of publication: Thursday
  • Copyprice: 6.50 €
  • Basic rate (1/1 page 4c): 28,370 € 1)
  • Sold circulation:  119,379 2)
  • Editor-in-Chief: Florian Boitin
1)Prices valid from 01.01.2018.,2)IVW II/18


International Sales

Readers profile

  Mill. % Index
Total 0.71 100.00  
Men 0.66 91.97 188
Grammar school 0.13 18.32 137
Net income      
2.000 EUR and more 0.24 33.00 143
Source: ma 2018 I


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