SUPERillu - moves the East

SUPERillu –
moves the East

Why SUPERillu?

  • SUPERillu is the most widely read consumer magazine in the eastern German states
  • Agenda-setting
  • Media-homeland
  • Result: A Media plan without SUPERillu is a plan for West Germany. Only with SUPERillu it will be pan-German.

USP

SUPERillu is the (media) top dog in East Germany. It achieves its importance, not only by the size, but mainly through authenticity. This brings credibility and sympathy, which leads to trust - and can be applied to advertising. Thus SUPERillu is indispensable for communication and sales.

Keyfacts

  • Frequency: weekly
  • Day of publication: Thursday
  • Copyprice: 1.90 €
  • Basic rate (1/1 page 4c): 25,140 € 1)
  • Sold circulation:  246,940 2)
  • Editor-in-Chief: Stefan Kobus
Source
 
1)Prices valid from 01.01.2018.,2)IVW II/18

Contact

International Sales

Readers profile

  Mill. % Index
Total 2.33 100.00  
Sex      
Women 1.45 62.10 122
Age      
>= 70 years 0.76 32.40 187
Qualification      
Secondary modern school 1.20 51.70 173
Net income      
1,000 to 1,250 EUR 0.18 7.60 172
Source: ma 2018 II

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