SUPERillu - moves the East

SUPERillu –
moves the East

Why SUPERillu?

  • SUPERillu is the most widely read consumer magazine in the eastern German states
  • Agenda-setting
  • Media-homeland
  • Result: A Media plan without SUPERillu is a plan for West Germany. Only with SUPERillu it will be pan-German.

USP

SUPERillu is the (media) top dog in East Germany. It achieves its importance, not only by the size, but mainly through authenticity. This brings credibility and sympathy, which leads to trust - and can be applied to advertising. Thus SUPERillu is indispensable for communication and sales.

Gallery

About SUPERillu

Market East

Nearly 17 million consumers live in eastern Germany. That's almost as many as in North Rhine Westphalia. With a purchasing power of households of 289 billion euros, eastern Germany even surpasses Bavaria.
[MB-Research; Nürnberg, 2012]
 
 

Keyfacts

  • Frequency: weekly
  • Day of publication: Thursday
  • Copyprice: 1.90 €
  • Basic rate (1/1 page 4c): 24,650 € 1)
  • Reach: 16.00 % 2)
  • Sold circulation:  275,868 3)
  • Editor-in-Chief: Stefan Kobus
Source
 
1)Prices valid from 01.01.2017.,2)East Germany, ma 2016 II,3)IVW IV/2016

Contact

International Sales

Readers profile

  Mill. % Index
Total 1.78 100.00  
Sex      
Women 1.16 64.86 127
Age      
>= 70 years 0.63 35.14 167
Qualification      
Sec. school (with apprenticeship) 0.42 23.71 137
Net income      
1,500 to 2,000 EUR 0.43 23.90 129
Source: ma 2017 I (Vorfilter Ost)

Infos & Service