SUPERillu - moves the East

SUPERillu –
moves the East

Why SUPERillu?

  • SUPERillu is the most widely read consumer magazine in the eastern German states
  • Agenda-setting
  • Media-homeland
  • Result: A Media plan without SUPERillu is a plan for West Germany. Only with SUPERillu it will be pan-German.

USP

SUPERillu is the (media) top dog in East Germany. It achieves its importance, not only by the size, but mainly through authenticity. This brings credibility and sympathy, which leads to trust - and can be applied to advertising. Thus SUPERillu is indispensable for communication and sales.

Gallery

About SUPERillu

Market East

Nearly 17 million consumers live in eastern Germany. That's almost as many as in North Rhine Westphalia. With a purchasing power of households of 289 billion euros, eastern Germany even surpasses Bavaria.
[MB-Research; Nürnberg, 2012]
 
 

Keyfacts

  • Frequency: weekly
  • Day of publication: Thursday
  • Copyprice: 1.90 €
  • Basic rate (1/1 page 4c): 24,650 € 1)
  • Sold circulation:  262,089 2)
  • Editor-in-Chief: Stefan Kobus
Source
 
1)Prices valid from 01.01.2017.,2)IVW I/17

Contact

International Sales

Readers profile

  Mill. % Index
Total 2.50 100.00  
Main audience      
East (without Berlin) 1.78 71.30 454
Sex      
Women 1.58 63.00 123
Age      
40-69 years 1.34 53.60 113
Net income      
2,000 - 2,999 EUR 0.80 32.10 106
Source: ma 2017 I

Infos & Service