moves the East
- SUPERillu is the most widely read consumer magazine in the eastern German states
- Result: A Media plan without SUPERillu is a plan for West Germany. Only with SUPERillu it will be pan-German.
SUPERillu is the (media) top dog in East Germany. It achieves its importance, not only by the size, but mainly through authenticity. This brings credibility and sympathy, which leads to trust - and can be applied to advertising. Thus SUPERillu is indispensable for communication and sales.
Nearly 17 million consumers live in eastern Germany. That's almost as many as in North Rhine Westphalia. With a purchasing power of households of 289 billion euros, eastern Germany even surpasses Bavaria.
[MB-Research; Nürnberg, 2012]