- Fashion, Beauty and Lifestyle –
Fashion, Beauty and Lifestyle


  • Trends & Lifestyle: provides you with the quickest overview of the latest trends, useful incentives and helpful service for our own fashion and beauty style – trendy, versatile and inspiring!
  • Shopping experience: in addition to current fashion and beauty trends, offers the perfect shopping service and is directly linked to the online shop. Users will find all the it-pieces at a glance in their own personalized InStyle-shop! represents daily style inspiration and exclusive shopping opportunities, making it the best shopping platform in German-speaking countries. – always with a link directly to the Stars. – fashion and beauty news in real time, with an exceptional shopping experience. The latest trends out of New York: we discuss it, recreate its style and link directly to online shops.
For Editor’s Choice, print and online editors discuss their favourite pieces and endorse their recommendations. With how-to videos, we make beauty trends and tips more easily accessible for our users. Here we will provide direct links to the various products in the respective shops.
At it’s all about Fashion, Beauty and Stars – always with a direct link to shopping, the latest trends & styles. There is even a channel specifically for the male target group with an “InStyle MEN” category, where current news in fashion is presented daily. Moreover, the “look of the week” is regularly presented, and can be bought here directly online. The user has their own Facebook page that always keeps them up-to-date.


  • Portal name:
  • Unique User: 1.85 m 1)
  • Page Impressions: 6.81 m 2)
  • Visits: 4.56 m 3)
  • Newsletter subscribers: 46.315 4)
  • Facebook fans: 633,086 5)
  • Twitter follower: 296,682 6)
Sources: 1)daily digital facts 12/2017,2)IVW 12/17,3)IVW 12/17,4)Stand-Alone (05/17),5)Date: 05.01.18; incl. InStyle Beauty,6)Date: 05.01.18



The user is:

  • mainly female (85 %)
  • between 18 and 39 years old (71 %)
  • employed (64 %)
  • has a net household income of € 3,000 or more (40 %)
Source: AGOF digital-facts 2017-01 (14 years +)

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