Cover Page with flap

A cover page revealing hidden ad space!
  • thrilling staging
  • perfect setting
  • fascinating interaction


Through its integration on the front cover page, this ad attracts the attention of the reader at first glance. Following the teasered ad message, he starts to shift the editorial front page to the side or upwards by means of an ingenious technique revealing thus the hidden advertisement below.
The subtle paper construction can be shifted back playfully to its original position. 

Thus the cover page still looks intact and at the same time it awakens the impulse to repeat the action. If combined with a matching advertisement, this ad special guarantees overwhelming fascination.
This special format can also be booked as bound-in insert!


Technical production

- wire stitching

- adhesive binding