Broad digital portfolio of well-established media brands

Hubert Burda Media publishes a broad portfolio of established media brands including a wide range of strong and well-known online brands that reach together 8.71 million unique users and 208 million page impressions every month. BCN offers integrated premium marketing across all these Burda media brands.
 
 
BCN stand for duality on the market: individualization and automation
Benefit from our proximity to the product as well as of our individually customized communication solutions. Our portfolio is aligned to the market: consumers are using various end devices and often access our media offer via mobile. To reflect this user behaviour, we publish ads across all devices. With brand-specific native advertising and content marketing we create alternative storytelling and avoid ad blockers. BCN stands for holistic marketing solutions: digital only as well as cross-media developed – and is thus the ideal partner for buzz-generating campaigns of wide reach.
 
 
BCN also offers programmatic advertising – in the context of its Programmatic Premium Strategy with its own premium platform (SSP). Programmatic Advertising is part of our holistic marketing strategy: we offer a fully automated and individualized purchasing of advertising space in real time. On the basis of available user data, all technically available and individually customized ad formats can be published cross-channel – on the desktop, via mobile or video. As a member of the Federal Association of Digital Economy (BVDW) holding the chair of the focus group Programmatic Advertising, we guarantee quality and transparency.
 
International Portfolio
We also market internationally a great variety of brands: ELLE and Harper’s Bazaar, Esquire and L’Equipe, The Independent and National Geographic.