Printwirkt.de - The association of German magazine publishers
Huge sums of money and quick decision-making – this is what the media business is about. In order to choose the appropriate communication channels, media planers and marketing directors, media buyers and sellers need above all solid and relevant arguments for the development of an effective strategy.
Each media genre has its own individual strengths, which are being deployed in the communication mix – we refer here in the first place to the strengths of print, more specifically to the strong impact of advertising in consumer magazines.
According to our opinion: Advertising in print magazines has a strong, precise and sustainable impact.