Information on Data Protection of Burda Community Network GmbH - Data Protection Policy

Burda Community Network GmbH is a central marketing agency for the companies of Hubert Burda Media.

In the following, we would like to briefly illustrate the position of Burda Community Network GmbH on data protection, how we protect your data and what it entails for you when using our personalized services. Basically, our approach is that protection of your privacy is of paramount importance. Therefore, compliance with legal provisions relating to data protection is a matter of course for us.  In addition, it is important to us that you always know when we store which data and how we use it.
 
Personal data is any information about the personal and factual circumstances of a specific or identifiable individual.  This includes information and details such as your name, your address or other mailing address, the phone number. Your email address is likewise part of it where it contains any reference to your name such that you are identifiable.  Information by means of which your identity cannot be determined is not part of it. Such information includes for instance, only the body height, only the indication of gender or age or education or income.  In many cases, our interactive services provide the option of entering such data (without any reference to the name).  Information of a general nature, e.g. "15% of our Internet users are between 55 and 65 years of age" also are not personal data.  
 
What about IP addresses etc.?
By accessing this website, possible identification data (IP address) and other details (date, time, page viewed) are saved on our server for data security purposes. Any analysis of the data, except for statistical purposes and then in anonymous or pseudonymous form (i.e. IP address truncated by several digits or encoded with a different sequence), is not performed.  
 
On disclosing personal data to third parties
Burda Community Network GmbH uses your personal information only within the company and passes it on only to those companies that are involved in fulfilling the contracts concluded with you or otherwise involved in rendering services - this particularly pertains to companies whose advertising business we manage and other companies of Hubert Burda Media, in the event that your request cannot be processed by us directly. When and if we use external service providers (e.g. shipping companies), these service providers only receive the personal data from us which is necessary for rendering their respective service.

Otherwise, your personal information will only be disclosed to third parties when there is a legal basis to do so, when you have provided your express consent, or when we are obliged to surrender it, for instance due to a court or administrative order.  
 
Collection and processing of user information in pseudonymous form
Burda Community Network GmbH collects demographic data (thus information on age, gender, residence, income, occupation, education, etc.) of users of various services and information about their Internet usage. The demographic data and information obtained on user behavior, however, is stored separately from the related personal information under a pseudonym.  A pseudonym is an identifier which takes the place of the name or other identifying characteristics and precludes identifying the respective individual and drawing conclusions about a particular individual.

Burda Community Network GmbH´s aim in collecting such information is twofold:  Firstly, we would like to be able to provide the users of our websites with customized online offers containing content and services that are of relevance and interest to them. In this manner, we have the opportunity of offering you more individual (but precisely not individualized) content in both editorial as well as promotional respect and thus also increase the personal value for you within our online services. Secondly, we would like to help our advertisers to reach the correct target group as precisely as possible and without much wastage. Burda Community Network GmbH, for example, publishes generalized user statistics (e.g. "70% use the online service XY"), in order to present and describe our services to potential partners, advertisers and other dialog partners or to be able to use them for other lawful purposes.

By means of the use of pseudonyms and anonymization of the information obtained, however, your privacy is protected at all times because the information does not allow for any conclusions about individuals. You are at all times entitled to request information about the data stored under your pseudonym.  You are additionally also always entitled to object to the creation of a user profile with effect for the future.
 
Using the Facebook "Like" button
Our website uses the "Like" button of the social network facebook.com. This special service is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").  The button is linked to the Facebook logo and marked with the word "Like".
 
When you visit a web page of our website containing the button, your browser will establish a direct connection with the Facebook servers.  The contents of the plug-in are transmitted directly from Facebook to your browser and incorporated by it into the website.
 
When sending a request, Facebook therefore receives the information that someone has requested the respective page of our website. If you are at this moment logged in to Facebook, then Facebook can associate the visit request with your Facebook account - even if you do not click the button. If you activate the "Like" button, the corresponding information is sent directly from your browser to Facebook and stored there.
 
For information on the purpose and scope of data collection and further processing and use of data by Facebook as well as on setting options to protect your privacy, please refer to the Data Use Policy of Facebook.
 
If you do not want Facebook collecting personal data about you via our website, you must simply log off from Facebook before you visit our website.
 
Cookies
Cookies are small text files that can be stored on the hard drive of the visitor of a website.  They allow you to adjust personal settings on the website.  Cookies are additionally used by Burda Community Network GmbH to analyze use of the website in an anonymous or pseudonymous form, in particular of online advertising, in order to store a user's general preferences and to present the user with special offers and services of interest to him on the websites according to his preferences. For on-site surveys, this data may possibly be enriched with other demographic data (e.g. age and gender). In addition, e.g. anonymous user statistics are created and the data is used for market research purposes. None of the advertisers, however, are provided with data that allow any conclusion about a particular individual.

Use of our offers is also possibly without cookies, but then not all functionalities are available.  Most browsers are set up to accept cookies automatically. You can deactivate storing of cookies or set your browser to notify you when cookies are being sent.  
 
Use of analysis tools (web tracking)
Burda Community Network GmbH - like almost every website operator - uses analysis tools in the form of tracking software in order to determine user frequency and the number of users on our website. We use Google Analytics ®, a web analysis service provided by Google Inc..  This tracking software uses cookies that are stored on a user's computer and technically allow for an analysis of the use of the website (see section on Cookies).  The information generated by the cookie about your use of this website is used for compiling reports on website activity and providing other services related to website use.  Your IP address is here rendered unrecognizable and thus anonymous.  With this software, neither we nor the operator of the respective analysis tools can capture any personal information from which conclusions about the identity of the user can be drawn.  On the specified websites of these companies you can find more details on web tracking and data protection by these providers and their technology:

Google Ireland Limited
http://www.google.com/intl/en/analytics/privacyoverview.html
If you want to prevent having anonymous user profiles created in the context of a corresponding web analysis, you can avoid this as follows: Firstly, you can prevent installation of the respective cookies using a simple procedure in your browser (see section on Cookies).  Secondly, you may at any time object to any use directly vis-à-vis the companies mentioned.  For this, please use the following links:

Google Ireland Limited
http://tools.google.com/dlpage/gaoptout?hl=en  Note: On the page, click on the button "Get Google Analytics Opt-out Browser Add-on".
 
We use products of Burda Direkt Services for marketing and optimization purposes. These products collect and process your personal data and use it to create usage profiles under a pseudonym. These usage profiles are fully anonymized where possible and appropriate. We and Burda Direkt Services employ cookies and/or Web beacons (also known as tracking pixels) on this Web site. We transfer the data we collect about you, which may also include personal data, to Burda Direkt Services or Burda Direkt Services gathers this data directly. Burda Direkt Services is entitled to use information that you leave behind by visiting our Web sites to create anonymized usage profiles. The data collected shall not be used to personally identify visitors to this Web site without the express permission of the party affected and shall not be merged with personal data about the bearer of the pseudonym. Any IP addresses recorded are anonymized immediately by deleting the last number block. Permission to collect and store data in the future may be revoked at any time.
 
Information and the right of objection
You can at all times without charge and without delay request information about the data stored about you or a pseudonym allocated to you. In addition, you always have the right to object to further use of your personal data for the future. For this, you must provide valid proof that this is your account. Burda Community Network GmbH reserves the right to provide this information electronically.

In both cases, please contact:
Burda Community Network GmbH
Arabellastr. 23
81925 München 

 
Right to amendments
Burda Community Network GmbH reserves the right to amend this data protection policy at any time in compliance with legal requirements.

Munich, November of 2017
Please see our General Terms and Conditions.
 

General Terms & Conditions