CD and BURDA promote “The pure life”

Body care brand CD sets hopes high on integrated video content campaign   The body care products manufacturer Lornamead strikes out on new paths in its communication strategy: for the first time the manufacturer of the body care brand CD ... more

Integrated native advertising supports Deutsche Bahn Campaign

“This time belongs to you.” This is the motto of the new campaign launched by Deutsche Bahn (DB – the German Railways) and supported by Hubert Burda Media with an exclusive, large-scale native advertising campaign. Responsible for concept and ... more

BCN assumes marketing for Hearst Magazines International in Germany

Strong tailwind for the international business of BCN (Burda Community Network): The central advertising marketer of Hubert Burda Media gained Hearst Magazines International as a new client. BCN is now responsible for the print and online ... more


BCN stages the BOSS Fashion Show in Shanghai with its most significant international “online only” campaign so far. Fashion fans watch out for more: the show will be web-streamed live exclusively via the ELLE sites in Germany, UK, and the US as ... more

Hubert Burda Media and F+W Media to publish burda style brand in USA and Canada

Hubert Burda Media and F+W Media Inc. have entered a multi-faceted licensing deal for the burda style brand and website for distribution in the USA and Canada. burda style USA will be developed as an integrated business model, ... more

BCN publishes Ad Impact Study: Advertorials are the best form to advertise complex products

For quite some time now advertorials had been considered as obsolete. The more surprising are therefore the results of a recent ad impact study conducted by Burda Community Network (BCN) according to which advertorials had been rated very highly ... more