BCN stages the BOSS Fashion Show in Shanghai with its most significant international “online only” campaign so far. Fashion fans watch out for more: the show will be web-streamed live exclusively via the ELLE sites in Germany, UK, and the US as well as China and Hong Kong on 30 May. For this purpose special microsites in the ELLE look-and-feel have been designed and translated into four languages.  A further highlight: the show will be streamed live on all sites – and the designer creations can be purchased online on the HUGO BOSS website – directly from the runway.

The entire campaign for the HUGO BOSS fashion group has been conceived in Germany in cooperation with the Burda Creative Group (BCG) – responsible for conception and creation - and ELLE as international partner.  Seven weeks were planned for the pioneer project for HUGO BOSS and the media agency Havas Media/Frankfurt supported on behalf of HUGO BOSS the project. Silke Grundler, Head of Client Services Fashion & Luxury BCN says: “The international markets gain more and more relevance for our advertising customers in the fashion industry. We are happy to be able to prove that together with BCG and ELLE, we are a premier partner for international campaigns as well.


Please find further information in the press release posted in the download centre on the right-hand side.