Brands you love - Germany's biggest influencer platform

BurdaStudios bundles its word-of-mouth (WoM) and influencer marketing offerings under the brand Brands you love. This is how Germany’s largest influencer platform emerged with more than 200,000 micro and macro influencers and a reach of 70 million fans and followers.

 
“We've combined two areas with similar mechanisms, providing customers with a holistic approach of content and influencer marketing. With Brands you love customers benefit from the credibility of the consumers and the reach of well-known influencer.” Nina Zimmermann, Managing Director tracdelight GmbH, a subsidiary of BurdaStudios.
 
Advertising customers are already convinced: for the fragrance “So Pure” by s.Oliver, the team implemented a photo challenge around the trend topic Hygge in cooperation with the partner SevenOne AdFactory - the 360 degree marketer of ProSiebenSat.1. The Instagram postings of 500 participants were played out as part of a digital-out-of-home campaign in Berlin, Düsseldorf, Dortmund and Vienna.
 
Brands you love bundles two successful offerings: the Burda platforms, which have been operating under the “Freundeskreis” brand since 2008, constitute the largest WoM offering among German publishers. Well-connected consumers, so-called micro influencers create earned content here. Established in 2007, the Tracdelight network connects macro influencers who, as real social media stars, reach millions of consumers - with the brands of advertising customers.  
 
The new unit defines itself as a full-service provider: the portfolio includes WoM campaigns, social challenges, product sampling, Instagram and blog promotions. The branding of the campaign with the Burda media brands Freundin, Bunte or Fit for Fun ensures maximum exposure and reach.
 
The success of the influencer campaigns is measured by automated tracking. Customers can directly access the contact and engagement metrics of their campaigns (performance metrics) via a dashboard.