Bunte.de extends its portfolio

The online portal BUNTE.de extends its offer by additional service and advice topics. The four new channels “Feel fit, “Family, “Fashion and “Beauty“ turn the people and entertainment brand into the content destination for women in Germany. A team of seven employees has been set up for this purpose.
“Over the last few months we have significantly scaled our team and alongside journalistic experts we also expanded our data analyst team. Our aim is to become Germany’s most relevant content destination for women. Our user tests have shown that Bunte.de registered strong performance metrics in terms of reach and user engagement with content topics such as fitness, family, fashion, beauty. It seems we offer our users exactly what they are looking for.”
Nina Zimmermann, Managing Director BurdaStudios
Commercial partners can also benefit from the authentic topic environments for their products. Such a credible integration into the editorial contexts is possible especially in the case of native advertising and branded videos.
The brand already reaches almost seven million unique users (AGOF 3/2017) and an average of more than 29 million visits (IVW 5/2017). The videos count almost 13 million views on BUNTE.de and up to 30 million via social media, making BUNTE.de one of the largest German video publishers on Facebook. Consistently high engagement rates prove the brand loyalty of the users. With the thematic expansion, BUNTE.de intends to once again significantly increase all these key metrics.




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