Burda International Invests in the Polish Fashion Start-Up SHOWROOM
Burda International is purchasing 25 percent of the shares in the Polish start-up company SHOWROOM. Showroom is an e-commerce platform for young Polish designers and is currently being used for the presentation and sale of the collections of over 400 up-and-coming designers. SHOWROOM was established at the beginning of 2012 with help from the Polish fund VC HardGamma Ventures. Plans are in place to also gradually launch the Showroom platform in other countries.
Burda International is the umbrella organisation responsible for the international activities of the media company Hubert Burda Media. The organisation works in cooperation with its publishing partners to publish 229 magazines outside of Germany and has increased its investment in the development of its digital business in recent years. The main focus of these development activities is placed on the growing markets of Eastern Europe and Asia. According to Fabrizio D'Angelo, the Managing Director of Burda International: "Showroom has so far produced an exciting concept and shown impressive developments. We have identified great potential for the field of e-commerce in the fashion segment. Where this field is concerned, Burda International has acquired excellent expertise, for example with its international brands 'burda style', 'ELLE', INSTYLE' and 'Prestige', and uses these brands to achieve high coverage among target audiences of individuals interested in fashion. Burda International has therefore created an outstanding foundation for its strategic partnership with Showroom."
When commenting on this partnership, Michal Juda and Jasiek Stasz, the founders of SHOWROOM, declared that: "We believe in Polish fashion. We want to use the investment by Burda International and the great expertise of our new partner to also enable our designers to adress new customers beyond the Polish borders."