Harper's BAZAAR: Only one can make it...

... on the cover of Harper’s Bazaar. Heidi Klum’s successful show “Germany’s Next Top Model” has a new cooperation partner. The fashion magazine follows into the footsteps of “Cosmopolitan”, whose cover had been adorned by the winners of the past twelve seasons. For the grand finale of season 13 that will start in February 2018, the winner will grace the cover of Harper’s Bazaar.
“We are looking forward to the cooperation with Prosieben and Germany's Next Topmodel”, says Elfi Langefeld, Managing Director BurdaStyle Luxury. “Harper’s Bazaar is the world’s oldest fashion magazine and has always stood out for its special covers. They embody - as does the brand, a unique, multi-faceted, courageous and stylish attitude – always accompanied by that special something. We look forward to translate this attitude together with the finalists of 'Germany's Next Top Model', and finally to present the winner in a special staging on the cover.
The partnership was established on the basis of a new cooperation between ProSiebenSat.1 and BCN. Print and TV are also working hand in hand when it comes to marketing the new format.
Harper's has the highlights
Over the past 150 years the most important top models of their time graced the cover and fashion spreads of Harper’s Bazaar. Among them are photos of Kate Moss taken by Peter Lindbergh or photos of Linda Evangelista. The model wrote recently that Patrick Demarchelier’s cover photo showing her in John Galliano’s couture robe for Christian Dior in the January issue 1995 changed her life.
The highlights of this year’s covers of the German edition include international top models such as Joan Smalls, Martha Hunt and most recently Stella Maxwell, friend of Kristen Stewart, in Prada in the November issue as well as currently Victoria's Secret model Elsa Hosk in the double issue December / January.
The winner of GNTM will be staged by Harper's Bazaar editor-in-chief Kerstin Schneider for the cover of the big Harper's Bazaar double issue in June / July. The magazine will be available immediately after the show.


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