Hubert Burda Media and F+W Media to publish burda style brand in USA and Canada

Hubert Burda Media and F+W Media Inc. have entered a multi-faceted licensing deal for the burda style brand and burdastyle.com website for distribution in the USA and Canada. burda style USA will be developed as an integrated business model, encompassing the print magazine and the already successful online website and community, as well as e-commerce, in-person and online education services, video content, events, books and e-books.
 
 
"burda style enjoys unparalleled renown as the world’s biggest creative fashion magazine. It inspires fashion and sewing enthusiasts into creating their own individual style, offering sewing patterns, tutorials and an active community where modern women can express their unique creativity," says Frances Evans, Licensing Director, Burda International, about the editorial concept of the magazine.
 
BurdaStyle.com is the largest DIY fashion and sewing community with more than 800,000 registered active members and nearly 7 million page views a month.
 
"We are extremely excited about this partnership. We feel both parties bring a unique expertise to the table that complement each other perfectly. This gives great scope to expand our mutual business in the future, beyond the current agreement,” said Fabrizio D’Angelo, CEO, Burda International.
 
"To inspire, inform, and educate our enthusiast communities has long been the mission of F+W Media,” said David Nussbaum, Chairman and CEO F+W Media. “We are proud to bring this significant international brand to an entirely new audience of sewers and to use our product creation and e-commerce expertise, to offer an exclusive portfolio of quality products and services these passionate enthusiasts seek. I look forward to the success of Burda Style USA and to working with Hubert Burda Media on further international projects.”
 
Following a series of significant acquisitions, F+W Media is widely seen as the leading media company serving the multi-billion dollar US and UK craft and sewing markets.
 
Immediate initiatives for burda style USA include:
 
• Creation of a burda style USA publishing program; encompassing the Burda Style magazine, various e-mags, books and e-books, as well as themed PDF pattern collections, using interactive content and the extensive library of patterns and instruction programs,
• Growing the US online audience through comprehensive SEO/SEM campaigns, email list optimization, social media activities, editorial promotion, and more
• Developing and launching direct-to-consumer online products and services – including extensive online education programs, a pattern release program with upwards of 20 new projects per month, as well as transactions in sewing related products,
• Creating exclusive burda style USA sewing kits and VIP programs
 

Contact

International Media

Michael Neuwirth

Michael Neuwirth
Client Service Manager International Media

Tel. +49.(0) 89.92 50.36 29
Fax +49.(0) 89.92 50.34 01
michael.neuwirth@burda.com