Crossmedia Cases

BCN and freundin stage the Karstadt Fashion Label SHE

BCN and freundin stage the Karstadt Fashion Label SHE: Fashion Competence for Karstadt

Fashion Competence for Karstadt

The development of an individual cross-media campaign for Karstadt’s own fashion label “She” – this was the challenge Karstadt confronted Burda’s ... more

With Volkswagen Through the Festive Season

With Volkswagen Through the Festive Season

For Christmas, BCN and Bunte have put together a special communication package for the customer Volkswagen within a very short time. Bunte readers ... more

Hessnatur & BCN: From Eco to Fashion Label

Hessnatur & BCN: From Eco to Fashion Label

By means of a print and online image campaign BCN stages the label Hessnatur as a first-class fashion player: under the motto “The Nature of Style” ... more

UNION INVESTMENT effectively leverages BURDA’s integrated native advertising campaign

UNION INVESTMENT effectively leverages BURDA’s integrated native advertising campaign

Accompanying study reveals strong on- and offline performance proven by a seven times longer retention time   Native advertising works ... more

Test winning robor vacuum sweeps consumers off their feet

Test winning robor vacuum sweeps consumers off their feet

BCN developed for the robotic vacuum cleaner “Kobold VR200” an integrated campaign, which combines word-of-mouth, special advertising formats and ... more

CD and BURDA promote “The pure life”

CD and BURDA promote “The pure life”

Body care brand CD sets hopes high on integrated video content campaign   The body care products manufacturer Lornamead strikes out on new ... more

Philips and BCN Implement 360° Campaign for Three Beauty Products

Philips and BCN Implement 360° Campaign for Three Beauty Products

Cross media content on smarter beauty topic provides the target group with plenty to talk about across all Burda style brands for eight months. ... more

Integrated native advertising supports Deutsche Bahn Campaign

Integrated native advertising supports Deutsche Bahn Campaign

“This time belongs to you.” This is the motto of the new campaign launched by Deutsche Bahn (DB – the German Railways) and supported by Hubert ... more

BMW in Madrid

BMW in Madrid: Design Tour 2010

Design Tour 2010

The BMW Design Tour 2010 had been organized with the occasion of the BMW 5 Touring Launch. ... more

Turespana

Turespana: I love Spain 2008

I love Spain 2008

Task: generate awareness within the target group fans of Spain   Concept: The cross media campaign is based on three core topics: culture, ... more

Contact

Convergence with BCN

From media-mix to crossmedia to convergence

Digitisation changes the mechanism of advertising. Target groups become individuals who want not only to be reached but activated.
 
Due to this the demand on intermedia, technologically independent platforms is high.
 
Innovative marketing relies therefore on alternative techniques: With convergent campaigns media melts to a big picture to reach the client's targets.