BMW in Madrid - Design Tour 2010

The BMW Design Tour 2010 had been organized with the occasion of the BMW 5 Touring Launch.

 

Gallery

Campaign overview

Task:
Develop and implement an innovative cross-media communication concept in order to adress and activate the target group.
The challenge is to communicate our readership the enthusiasm for driving the new BMW 5 Touring and entice them to interaction.
 
Concept:
Image Support: Print/Online
Lead generation: online-media, direct mailing, performance marketing and mobile marketing

Target:
  • Commitment of target group to the BMW brand
  • Lead generation for BMW
 
 

Keyfacts

  • Headline: BMW Design-Tour 2010
  • Brand: FOCUS, FOCUS-MONEY, Playboy
  • Client: BMW AG
  • Ad formats: Mobile, (Web-) TV, Online, Sponsoring, Print
  • Goal setting: product launch, generate response, customer retention
  • Target group: Männer
  • Business: Auto & Telco

Contact

Timelines

  • Application Period: 09.08.-15.09.2010 
  • Event: 21.10.-24.10.2010