Turespana - I love Spain 2008

Task: generate awareness within the target group fans of Spain
Concept: The cross media campaign is based on three core topics: culture, food and lifestyle; Microsite as a central element of the campaign.

Campaign overview

  • Implementation print: AMICA, BUNTE, Fit for Fun, Focus, freundin, InStyle, TV Spielfilm plus, wellfit
  • Implementation online: Microsite, online media, direct mailing, SEM, blog.de


  • Headline: Turespana 2008
  • Brand: Bunte, FIT FOR FUN, FOCUS, freundin, InStyle, TV SPIELFILM plus
  • Ad formats: Print
  • Goal setting: create awareness
  • Target group: Männer, Frauen