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  • Dynamic Sitebar

    Dynamic Sitebar

    The dynamic Sitebar ad scales and as a result adjusts its size to the website size. The vertical position beside the content area of a website is very visibly and also excellently suited for different monitor sizes.

    Availability: bunte.de, freundin.de, instyle.de, elle.de, harpersbazaar.de, einfachbacken.de, mein-schoenes-land.de, slowlyveggie.de, meine-familie-und-ich.de, daskochrezept.de, haus.de, playboy.de, burdastyle.de, focus-arztsuche.de, guter-rat.de, superillu.de

    File size: max. 200 KB

    This ad format adjusts dynamically to the entire available space on the side of the website. The sitebar will be reduced to 1x1 pixel depending on the screen resolution. We suggest to optimise the ad size to 300x600 pixels.

    Format: 301x601 – scalable

    The dynamic Sitebar can only be accepted as a redirect. 

    BCN - technical specifications

    CREATIVE DELIVERY

    Please make sure to deliver all information and creatives needed, 5 days prior to start of the campaign. Please send the following information to this e-mail address: bcn.campaigning(at)burda.com.

    • Advertiser name
    • Campaign name
    • Booking period
    • Booked pages or placement
    • Ad formats
    • Contact person

    Please send 3rd party redirects in a separate file as an attachment. All ad material provided has to be SSL-encrypted. Third-party tracking and view time measurements are allowed but must be SSL-encrypted. We allow tracking pixel and click counters but no JS pixel.

     

    BASIC INFORMATION

    • Please provide HTML5 formats as redirects and send us additional fall-backs as images (JPEG, GIF or PNG)
    • All formats have to be SSL-encrypted
    • We do not support expandable ad formats
    • Auto play is not accepted in any case. There has to be a user interaction for example a mouse-over click to play the sound off the video.
    • Please be aware that we don't accept ads with a close button
    • BCN uses a frequency capping for every campaign.

     

    MORE TO KNOW

    • HTML5 BCN accepts HTML5 formats only as a redirect including a max. file size of 200 KB.
    • Please make sure to test every creative in all common browsers before sending them to us. The creator of the ad is responsible for browser compatibility. We don't recommend using a HTML5 converter.
    • Please make sure to follow the guidelines of BVDW and IAB before sending the creatives to us. We allow redirects as <script> tags. If you use script tags, note that there is a higher risk of collision on the website as if you use <iFrame> tags. This is particularly the case when HTML5 codes are not properly implemented.  You can prevent that kind of problem by using procedures such as namespaces, prefixes and iframe enclosure. BCN therefore prefers and demands redirects to be delivered as <iFrame> tags.