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  • Catalogue Ad

    Catalogue Ad

    The Catalogue adshows the cover of a brochure that encourages the viewer via peel down to turn the pages. If the viewer starts with a click to turn the pages, the ad will enlarge to almost 80% of full page width and will show the first page. It is possible to stay in this view as long as you want. The delivery is a Sitebar Ad for the desktop format. The basic interaction is made via Pageflip (next version: Clicktag for separate sites).

    File size: Requirement is a high definition PDF (ca. 144 DPI, most suitable is a vertical format) in max file size of 500 KB (file size for creatives <5 MB). The hosting is made via Rich Media.

    Format: desktop 300x600 - scalable or mobile 300x600

    BCN - technical specifications


    Please make sure to deliver all information and creatives needed, 10 days prior to start of the campaign. Please send the following information to this e-mail address: bcn.campaigning(at)burda.com.

    • Advertiser name
    • Campaign name
    • Booking period
    • Booked pages or placement
    • Ad formats
    • Contact person

    Please send 3rd party redirects in a separate file as an attachment. All ad material provided has to be SSL-encrypted. Third-party tracking and view time measurements are allowed but must be SSL-encrypted. We allow tracking pixel and click counters but no JS pixel.



    • Please provide HTML5 formats as redirects and send us additional fall-backs as images (JPEG, GIF or PNG)
    • All formats have to be SSL-encrypted
    • We do not support expandable ad formats
    • Auto play is not accepted in any case. There has to be a user interaction for example a mouse-over click to play the sound off the video.
    • Please be aware that we don't accept ads with a close button
    • BCN uses a frequency capping for every campaign.



    BCN accepts HTML5 formats only as a redirect including a max. file size of 200 KB. P lease make sure to test every creative in all common browsers before sending them to us. The creator of the ad is responsible for browser compatibility. We don't recommend using a HTML5 converter. Please make sure to follow the guidelines of BVDW and IAB before sending the creatives to us. We allow redirects as <script> tags. If you use script tags, note that there is a higher risk of collision on the website as if you use <iFrame> tags. This is particularly the case when HTML5 codes are not properly implemented.  You can prevent that kind of problem by using procedures such as namespaces, prefixes and iFrame enclosure. BCN therefore prefers and demands redirects to be delivered as <iFrame> tags.