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  • Outstream Ad

    Outstream Ad

    The Outstream ad enables to place moving images directly in the editorial environment.

    File size: max. 20 MB

    Format: 1280x720 (16:9)


    BCN - technical specifications


    Please make sure to deliver all information and creatives needed, 5 days prior to start of the campaign. Please send the following information to this e-mail address: bcn.campaigning(at)burda.com.

    • Advertiser name
    • Campaign name
    • Booking period
    • Booked pages or placement
    • Ad formats
    • Contact person

    Please send 3rd party redirects in a separate file as an attachment. All ad material provided has to be SSL-encrypted. Third-party tracking and view time measurements are allowed but must be SSL-encrypted. We allow tracking pixel and click counters but no JS pixel.



    • All formats have to be SSL-encrypted
    • We do not support expandable ad formats
    • Auto play is not accepted in any case. There has to be a user interaction for example a mouse-over click to play the sound off the video.
    • Please be aware that we don't accept ads with a close button
    • BCN uses a frequency capping for every campaign.
    • All MEW ads can be delivered in double resolution to improve the representation on retina displays. Example: A Medium Rectangle ad 600x500px will be shown in 300x250 (don’t forget to pay attention to the file size!)
    • Formats: mp4, avi or mov
    • File size: max 20 MB
    • Acceptable Tags: 1x1, VAST 2.0, VAST 3.0, VPAID 2.0
    • FPS: 24
    • Max length of spot: max 30 sec
    • Outstream formats are delivered in auto play without any sound. The sound can be activated via mouseover in desktop.
    • Video starts are the basis for settlements.