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  • CHANNELS & VERTICALS

    Reach the right target audience – as accurately and effectively as possible.

    Achieve even more precision in your online advertising with the right channels and verticals from Burda Community Network (BCN).

    A channel is used to implement advertising across the entire website, for example in the form of a fashion banner on websites associated with your target group, such as InStyle.de, ELLE.de and other websites.

    Verticals place advertisements in the perfect context. For example, an advertisement for beauty products appears only in the ‘beauty’ section of the relevant websites.

    Whatever you’d like to advertise, our experts will help you select the right strategy for you.

    BCN Channels

    Select the right channels to appeal to your target audience from our wide range of offerings:

     

    Fashion and beauty channel

    Websites: BUNTE.de, freundin.de, InStyle.de, harpersbazaar.de, ELLE.de, SUPERillu.de, Lisa.de, burdastyle.de

    11.49 million unique users, reach of 97.72 million

    • This combination will allow you to reach target groups interested in beauty and fashion.
    • 76 percent of users are interested in shoes, 74 percent in fashion and 53 percent in women's cosmetics.
    • 28 percent of users are interested in men’s cosmetics.
    • 67 percent are interested in hair care products, 66 percent in perfumes and colognes.

    (Source: AGOF daily digital facts 2018-11 (potential audience of 69.34 million on average for the months of Aug., Sep., Oct. 2018 excluding Lisa, which is not included in the daily digital facts.)

     

    Luxury channel

    Websites: ELLE.de, harpersbazaar.de, InStyle.de

    3.96 million unique users, reach of 13.43 million

    • 79 percent of users are women.
    • 22 percent have a vocational diploma or university degree.
    • 40 percent have a monthly household net income of over €3,000.
    • 53 percent are interested in women’s cosmetics and fashion.
    • This combination reaches 59 percent of heads of the household.

    (Source: AGOF daily digital facts 2018-11 (potential audience of 69.34 million on average for the months of Aug., Sep., Oct. 2018.)

     

    Women’s channel

    Websites: BUNTE.de, freundin.de, InStyle.de, harpersbazaar.de, ELLE.de, burdastyle.de

    11.43 million unique users, reach of 95.01 million

    • Reach of 11.43 million users, 67 percent of which are women.
    • 74 percent of users are active mobile users who are frequently on-the-go, 54 percent view themselves as individualists.
    • 8.49 million unique users are interested in fashion, 6.07 million are interested in women’s cosmetics.

    (Source: AGOF daily digital facts 2018-11 (potential audience of 69.34 million on average for the months of Aug., Sep., Oct. 2018.)

     

    Living & lifestyle channel

    Websites: BUNTE.de, haus.de, ELLE.de, freundin.de, InStyle.de, GuterRat.de, FIRST IN FOOD, mein-schoener-garten.de, SUPERillu.de, harpersbazaar.de, burdastyle.de

    12.91 million unique users, reach of 108.98 million

    • 37 percent are interested in furniture, interior decoration, home furnishings and household appliances.
    • 80 percent are willing to pay more for quality.
    • 66 percent are probably or definitely planning to purchase new furniture or appliances within the next 24 months.

    (Source: AGOF daily digital facts 2018-11 (potential audience of 69.34 million on average for the months of Aug., Sep., Oct. 2018.)

    With a wide array of additional channels, you can reach all important consumer groups: family, women premium, entertainment, sport and fitness, home and garden, health, travel and food. Our team would be happy to consult with you to help find the channel that is best suited to your target audience.

     

    BCN verticals

    Place your advertisements in the right context. With the verticals from BCN, you can select exactly the right context for your message:

    Women’s beauty vertical

    100 percent beauty: Harper’s BAZAAR, ELLE, InStyle, freundin and BUNTE

    2.89 million unique users, reach of 7.70 million

    • Reach of 2.89 million unique users, 82 percent of which are women.
    • Targeted context planning to reach your target audience in the right areas.
    • 64 percent of users are interested in women’s cosmetics, 72 percent in hair care products and 71 percent in perfumes and colognes.

    (Source: AGOF daily digital facts 2018-11 (potential audience of 69.34 million on average for the months of Aug., Sep., Oct. 2018.)

    Additional verticals allow you to target your selection to the attractive luxury fashion, luxury beauty and women’s fashion channels.

    Looking for a point of contact?

    Find out more about channels & verticals and contact our sales team.

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