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  • CHANNELS

    Reach the right target audience – as accurately and effectively as possible.

    Achieve even greater precision in your online advertising with the right channels from Burda Community Network (BCN).

    An exclusive channel is used to implement advertising across several selected websites, for example in the form of a fashion banner on websites associated with your target group, such as InStyle.de, ELLE.de, Harper’s Bazaar, and other suitable websites. We take great care in narrowing down the target audience according to specific criteria, such as socio-demographic information, interests or environments, in order to minimise wastage and maximise impact.

    The reach channels are based on a cooperation between BCN and SevenOne Media (SOM) and connect websites from the two portfolios in shared channels. SOM and BCN can extend campaigns with data and inventories from the other party to complementarily develop new target groups. Integrating data allows both SOM and BCN to optimise the campaign with even more precise targeting.

    Content channels place advertisements in the perfect context. For example, an advertisement for beauty products appears only in the ‘beauty’ section of the relevant websites.

    Whatever you’d like to advertise, our experts will help you select the right strategy for you - please find below a selection of our channels.

    BCN Channels

    Select the right channels to appeal to your target audience from our wide range of offerings:

    Exclusive Channels

    Family

    websites: BUNTE I BURDA STYLE I DAS KOCHREZEPT I DAS HAUS I FREUNDIN I SLOWLY VEGGIE I MEINE FAMILIE UND ICH I EINFACH BACKEN I MEIN SCHÖNES LAND

    uu: 12,99 m

    reach:  107,74 m

     

    Living & Lifestyle

    websites: BUNTE | BURDA STYLE I DAS HAUS | DAS KOCHREZEPT I ELLE I FREUNDIN I GUTER RAT I HARPER`S BAZAAR I INSTYLE I SUPERILLU I MEIN SCHÖNES LAND I EINFACH BACKEN I MEINE FAMILIE & ICH I SLOWLY VEGGIE I MONDA I FYLE I NEWCARZ

    uu: 12,75 m

    reach: 120,8 m

     

    Health

    websites: BUNTE I DAS KOCHREZEPT I FREUNDIN I SUPERILLU I SLOWLY VEGGIE I MEINE FAMILIE UND ICH I FOCUS ARZTSUCHE I MONDA

    uu: 14,15 m

    reach: 112,88 m

     

    Source: AGOF daily digital facts (base: E 16+, Pot. 68,86 m., month (January 2019), data without meine familie&ich, slowly veggie, einfach backen, mein schönes Land und FOCUS Arztsuche, Fyle, Newcarz, Monda as not evaluable

    Content Channels

    Women Fashion

    websites: ELLE (Fashion + Fashion Week) | INSTYLE (Fashion) | HARPERS BAZAAR (Fashion + Runway) | FREUNDIN (Mode) | BUNTE (Fashion) | BURDA STYLE (RoS) | FYLE (Fashion)

    uu: 2,50 m

    reach:  9,88 m

     

    Food

    websites: DAS KOCHREZEPT (RoS) | ELLE (Essen & Trinken) | INSTYLE (Food & Drinks) | GUTER RAT (Ernährung) | FREUNDIN  (Kochen und Diät) | MEINE FAMILIE & ICH (RoS) | EINFACH BACKEN (RoS) | SLOWLY VEGGIE (RoS) | MEIN SCHÖNES LAND (Food) | 321 Kochen (RoS) | EATSMARTER (RoS)

    uu: 6,45 m

    reach:  27,80 m

     

    Love

    websites: BUNTE (Liebe) | FREUNDIN (Liebe) | SUPERILLU (Liebe) | PLAYBOY  (RoS) | MONDA (Liebe)

    uu: 0,94 m

    reach: 14,33 m

     

    Source: AGOF daily digital facts (base: E 16+, Pot. 68,86 m, month (March 2019), data without Focus Artzsuche, Einfach Backen, Meine Familie und ich, Slowly Veggie, Mein schönes Land, Fyle and Monda as not evaluable

    Reach Channels

    ENTERTAINMENT

    uu: 22,06 m

    reach: 225,27 m

     

    TRAVEL

    uu: 28,20 m

    reach: 402,08 m

     

    SPORTS & FITNESS

    uu: 21,57 m

    reach: 216,38 m

     

    Source: AGOF daily digital facts (base: E 16+, Pot. 68,86 m, month (January 2019), data without meine familie&ich, slowly veggie, einfach backen, monda, fyle, newcarz, mein schönes Land und FOCUS Arztsuche as not evaluable

     

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