• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • PROGRAMMATIC

    Programmed for success.

    Burda Community Network (BCN) elevates programmatic advertising to the next level. We enable you to purchase and sell advertising space fully automatically and in real-time according to your individual needs, and deliver your advertisements to users based on existing targeted user data. We help you to increase the relevance and effectiveness of your campaigns on all channels.

    At BCN, programmatic advertising is a standard component of our comprehensive marketing strategy. Whether it’s desktop, mobile or video advertising, as a member of the German Association for the Digital Economy (BVDW) and the Programmatic Advertising focus group, we offer you quality and transparency in every area.

    Your programmatic advertising options:

  • Automated Guaranteed: Flat-rate CPM, reserved inventory, automatic purchasing; platform, targeting and additional services available.
  • Preferred Deal: Similar to Automated Guaranteed, however with flexible inventory.
  • Private Auction: Auction-based eCPM (second price auction), targeted supervision for selected users, fully-automated purchasing; custom channel, targeting and additional services available.
  • Open Auction: Auction-based eCPM (second price auction), performance and bulk buys, fully-automated purchasing.
  • Your advantages at a glance:

  • 15.03 million unique users per month (Source: AGOF daily digital facts 2018-06 (age 16+, potential audience of 69.30 million)) on our programmatic platforms.
  • High-quality premium inventory and formats.
  • Precise targeting thanks to first-party BCN data (Burda in-house data).
  • Exclusive deal ID options (Guaranteed, Preferred, Private).
  • Best reach for women: Germany’s largest marketer for women
  • Programmatic advertising is available on the following websites:

  • burda style
  • BUNTE
  • Das Haus
  • DasKochrezept
  • Einfach backen
  • ELLE
  • FOCUS Arztsuche
  • freundin
  • Fyle
  • Guter Rat
  • Harper‘s BAZAAR
  • InStyle
  • Mein schönes Land
  • Meine Familie & Ich
  • Monda
  • New Carz
  • PLAYBOY
  • Slowly Veggie
  • SUPERillu
  • Contact

    Charlotte-Sophie Hamm

    Programmatic Sales Manager