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  • #AufbruchZukunft - Content Initiatives

    Supporting the economy by means of the media

    The last few weeks and months have hit some sectors of the economy hard. Now is the time to lend a helping hand to these industries and show solidarity towards them. In doing so, Burda is making an important contribution and taking a clear stand. Alongside the „FOCUS Innovation Prize“ – which comes with a media package worth one million euros – the media brands of Hubert Burda Media will also set the stage for industries for whom this period is particularly challenging, like the fashion industry.

    „FOCUS Innovation Prize“ - the award for thinking ahead

    In line with the motto ‘Ideas that make a difference’, the new „FOCUS Innovation Prize“ highlights companies whose boldness and innovative power are opening up new opportunities in the German economy – whether they’re major corporations, SMEs or start-ups. To this end, FOCUS is making a call for applications for the Focus Innovation Prize in FOCUS Magazine, on FOCUS Online and via other Hubert Burda Media channels from the coming Saturday to the end of July. The top ten applications will be selected by the editorial team and an online poll will determine the five favourite candidates. A high calibre jury made up of entrepreneurs, politicians, academics and media professionals will then decide on the prize-winner, who will be awarded in the autumn. The prize comes with a media package worth one million euros in order to publicise the prize-winner’s innovative product ideas via Hubert Burda Media among a large target audience.

    For more information on the FOCUS Innovation Award, please visit HUBERT BURDA MEDIA at https://www.burda.com/de/news/focus-innovationspreis-ein-preis-fur-pioniere/

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    FutureforFashion – Future for German Fashion

    FutureForFashion is an initiative that will support German fashion SMEs during this challenging time. To do so, InStyle, ELLE, HARPER’S BAZAAR, freundin, BUNTE and FOCUS will be pooling their reaches in a cross-media manner. From early May onwards they will generate attention for companies in this important German industry and give them a unique platform via print, online and social media. The basis of this initiative will be online video interviews as well as corresponding native print formats which will allow you to convey your highly topical messages as a company. The BurdaStyle brands and BUNTE.de will regularly put out videos via their websites and social media channels and thus help German fashion SMEs to make their mark.

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    Guidance in the societal transformation

    If you were to ask the majority of people in our society about which important findings have come from the crisis, the issues of sustainability and health would most likely be frequently mentioned. The positive side of the crisis is currently becoming apparent in terms of nature – but the personal sphere of each individual is also being improved with a new, more conscious approach to nutrition, for example. Against this backdrop, the media brands from Hubert Burda Media are developing highly specific content initiatives that are closely oriented towards people’s everyday lives.

    Gardening campaign

    Cultivating your garden means investing in your future. We’ll begin in our own gardens. Seed paper sheets with tree or flower seeds with plant instructions included in different home and food publications will help readers to get started. However, there will also be large-scale campaigns in which Hubert Burda Media supports sustainable forestry and is actively engaged in campaigns for more trees to be planted across the country.

    Topics #AufbruchZukunft

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    Eatbetter

    The new movement eatbetter supports with helpful tips and many successful recipes. Online with the eatbetter.de platform and in print with environments in all food titles. An essential part of eatbetter are experts in the fields of nutritional science, enjoyment, health and sustainability, according to whose guidelines the content is developed. With eatbetter, Burda, as a media provider and print market leader in the food sector (including my family & me, desire for enjoyment, slow veggie, Daskochrezept.de, Einfachbacken.de; IVW I / 2020) combines technical know-how and a wide reach. In addition to advertising formats such as display ads, eatbetter also offers native formats such as online advertorials or branded hubs on eatbetter.de. In addition, advertising partners also have the opportunity to advertise in Burda's home and food titles in the form of advertisements or advertorials in eatbetter environments.


    Media relevance across all individual areas of life

    Our new life after the coronavirus has passed will be different – but it will be just as good, if not better than ever before. The editors of Hubert Burda Media’s print and online portfolio will stand closely alongside our readers and users side as they navigate ‘the new normal’, inspire and motivate them and offer specific advice for a bright future.

    Discover #Lieblingsorte – discovery of the natural

    2020 is different. But we do not miss the joy of traveling, discovering and the lightness of being. With the large-scale editorial campaign #Favorites, the Burda media brands inspire and activate readers and users to travel and explore. The focus of the campaign is the Bunte brand, which will implement #Favorites in a variety of narrative forms until autumn. #Favorites shows the beauty of Germany in all its facets. In the process, editors, stars and influencers reveal their favorite places, move through their stories and make them want to embark on new journeys. And the consumers themselves also take part: The campaign is accompanied by a social challenge from brands you love, the influencer marketing agency of Hubert Burda Media. Beyond the BUNTE brand, Hubert Burda Media's travel expertise is firmly anchored in journalism. The topic of travel is implemented appropriately for the different target groups.

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    Beomce your Best – the female empowerment platform

    #BecomeYourBest, Burda's female empowerment platform, is about inspiring women to become the best version of themselves - with lectures, in-depth seminars and workshops. From the speaker side, Sabine Asgodom and the American bestselling author John Strelecky. Nina Bott, Kate Hall, Petra Neftel and Manuel Cortez have also confirmed their support. An overview of all speakers can be found here.

    Already in August and thus with some lead time before the actual conference, which will take place as a live format on September 12, BUNTE.de starts four keynote speeches and paid webinars with the same speakers. The tickets are marketed via BUNTE.de and also via focus.de.

    BUNTE.de is firing the digital starting pistol for its Female Empowerment Initiative. Its central themes are motivation, the power of positive psychology and the achievement of personal goals. Using digital media, well-known speakers and experts offer their valuable tips and talk about their experiences in a way that is emotional, vulnerable and practical. In addition to the two video formats, users can visit the Become Your Best channel via BUNTE.de to access additional content about personal development, charisma, communication and balance.

    More information at https://becomeyourbest.de/

    #WIRFÜRDICH – strong together

    This support offer is subsumed under # WIRFÜRDICH for all areas of life. These include Fitness, health, nutrition, beauty, lifestyle, shopping, personality, career, finance, homing & cocooning and many more. Nobody knows the more than 61 million readers and users of the Burda portfolio as well as the titles themselves. The brands involved in this project include Bunte.de, My life, Elle.de, and the digital offers from the garden and living sectors Portfolio. The project also launched the female empowerment platform “Become your best”. From this, they can deduce which issues are moving Germany - currently and also in perspective. That is why answers to questions such as: "My vacation is falling flat this year, what can I do?", "How do I get rid of my Corona pounds?", "I want to live healthier but I can't stop smoking! "," How do I become a better version of myself?"

    Topics #AUFBRUCHZUKUNFT

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    Cooperation: Grilling with Lucki Maurer and bunte.de

    As part of online cooking events, gourmet chef Lucki Maurer prepares dishes on various themed worlds and gives celebrity tips. The digital cooking event is complemented by suitable recipes and shopping lists. Thus, the cooking events offer an authentic and wide-reaching platform for product placement or sponsorship.

    Please get in touch with our points of contact for up-to-date marketing offers that are perfectly tailored to your brand or products. We will also be able to find unique opportunities to convey your message and transform Germany for the better. Highly relevant platforms that are always up-to-date can be found under the #AufbruchZukunft hashtag in our topic preview tool.

    Topics #AufbruchZukunft

    Benefit from thematically highly relevant and perfectly staged topics in the dynamic, future-oriented context of our brands!

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    Contact

    That sounds interesting? Contact us! We are happy to create individual offers tailored to your communication needs.

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