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  • ADAC Motorwelt – Easy. Safe. Mobile.

    ADAC Motorwelt Cover

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    "ADAC strives to communicate with over 21 million members, using only premium quality – this being the Motorwelt. The club magazine provides readers with the latest test reports from ADAC engineers and exclusive features that showcase the most important trends from the world of mobility, guaranteeing a surprising and entertaining experience.

    ADAC Motorwelt’s new identity: We guide our members whilst they explore the future of mobility – staying informative, taking a critical approach and maintaining a positive tone. We strive to be credible, trustworthy and address relevant topics that impact our reader’s daily lives. Quality creates relevance among the target audience." Martin Kunz (Editor-in-chief of ADAC Motorwelt)

    Main target audience

    Gender

    59,0 % Men

    Net Income

    49,0 % > 3,000 EUR

    Education

    71,0 % Secondary school, A-Levels, University Degree

    Key target group ADAC members: b4p 2019 (basic totality: German speaking 14+ years)

    Key data

    Frequency of publication 4 x a year
    Base price (1/1 4c page) 59,900 EUR1
    Distributed Circulation 4.13 m2
    Editorship Martin Kunz
    1 Prices valid from 01.01.2021
    2 IVW I/21

    Deadlines

    Why ADAC Motorwelt?

  • High quality promises The ADAC Motorwelt has introduced a new concept, aiming to achieve and convey a higher level of quality. The readers expect to receive a magazine, which has been revised and improved in terms of paper quality, adhesive binding, an opulent visual language, a wide variety of relevant topics and a new advertising concept, which utilises image-based ads. This refined approach is well received by the readers and is supported by market research.
  • The strengths of the new distribution network ADAC Members can pick up their Motorwelt magazine at EDEKA and Netto supermarkets, free of charge when presenting their membership card. This approach delivers ADAC members the convenience of being able to retrieve their magazine in their daily routines. A least 12.9 million ADAC members have shopped at either EDEKA or Netto in the past three months. In addition, the new distribution network strengthens brand loyalty and recognition, as the magazine is part the member’s day-to-day lives.
  • A wide range of exciting topics and intriguing recurring sections offer almost every industry the right environment to promote their brand.
  • The ADAC Motorwelt - a leading magazine in the world of mobility

    The ADAC Motorwelt is adapting to the everchanging dynamics of mobility. Society’s changing views and requirements of modern mobility form the thematic focus of this magazine. By following this approach, the ADAC Motorwelt is developing into a cutting-edge, meaningful and innovative medium.

    The new editorial concept

    • is substantial, profound and promises high quality content,
    • is inspired by seasonal content,
    • impresses with a significantly upgraded look and feel,
    • contains an impressive array of opulent photojournalism, VIP insights, interviews, a revamped service section and much more.

    Regional Magazines

    Different regional magazines are distributed with ADAC Motorwelt in the following regions:

    1. The North [* Schleswig-Holstein, Weser Ems and Hansa incl. Mecklenburg- Western Pomerania]
    2. North Rhine-Westphalia [* Eastwestphalia-Lippe, Westphalia and North Rhine-Westphalia]
    3. Hesse Saarland Rhineland-Palatinate [* Middle Rhine, Palatinate, Saarland and Hesse]
    4. Baden-Wuerttemberg [* North Baden, South Baden and Württemberg]
    5. Bavaria [* Northern Bavaria and Southern Bavaria]
    6. Berlin-Brandenburg [* Berlin and Brandenburg]
    7. Saxony Thuringia [* Saxony and Thuringia]

    The regional magazines will be published in different editions depending on the size of the area. The regional magazine Saxony Thuringia will be published only with ADAC Motorwelt issue 01/20 and 03/20.

    (*participating regional clubs. The regional clubs of Lower Saxony and Saxony-Anhalt do not participate)

    The new sales concept

    The distribution network of the new ADAC Motorwelt is based on strategic placements within retail areas. The magazine is available in the following locations throughout all of Germany:

    • 9,275 EDEKA and Netto supermarkets
    • Over 300 ADAC branches, including ADAC travel agencies and ADAC safety driving centres

    The ADAC Motorwelt is exclusively available for ADAC members and is free of charge on presentation of their ADAC membership card.

    ADAC supported the launch with an awareness-grabbing marketing campaign using TV, radio, print, digital and POS measures.

    Attractive topics in ADAC Motorwelt

    Our topic preview tool will help you to find the right channels, themes or specials for your campaign straight away. Why not try it out today?

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