"ADAC is consciously shifting its focus to offering premium quality through the new Motorwelt in communicating with its over 21 million members. The club magazine provides readers with the latest test reports from ADAC engineers and exclusive features that showcase the most important tends from the world of mobility, and thus serves to surprise them.
ADAC Motorwelt’s new identity: We serve as a guide to our members on the road to the mobility of the future – staying informative, taking a critical approach and maintaining a positive tone. Always credible and reflective of the requirements of daily life. Quality creates relevance among the target audience." Martin Kunz (Editor-in-Chief of ADAC Motorwelt)
52,0 % 35 - 59 years
53,0 % Men
65,0 % > 3,000 EUR
70,0 % Secondary school, no A levels, A levels, no degree, A levels, degree
|Frequency of publication||4 x a year|
|Base price (1/1 4c page)||59,900 EUR|
|Copies sold||5.00 m|
|Total readership||12.77 m|
|20 - 29 years||0,85||6,7||48|
|30 - 39 years||1,64||12,8||87|
|40 - 49 years||2,44||19,1||125|
|50 - 59 years||3,27||25,6||135|
|60 - 69 years||2,20||17,2||120|
|70 and over||2,21||17,3||99|
|Below 1,000 EUR||0,30||2,4||33|
|1,000 up to below 1,250 EUR||0,22||1,8||40|
|1,250 up to below 1,500 EUR||0,51||4,0||62|
|1,500 up to below 2,000 EUR||1,14||8,9||72|
|2,000 up to below 2,500 EUR||1,55||12,1||89|
|2,500 up to below 3,000 EUR||1,52||11,9||104|
|3,000 EUR and more||7,52||58,9||133|
People’s understanding of mobility is changing. And the new ADAC Motorwelt is changing with it. Society’s new mobility requirements will form the thematic focus in the future. This means that the new ADAC Motorwelt will develop into an innovative, leading medium in this new, motivated society.
The new editorial concept:
Different regional magazines are distributed with ADAC Motorwelt in the following regions:
The regional magazines will be published in different editions depending on the size of the area.
(*participating regional clubs. The regional clubs of Lower Saxony and Saxony-Anhalt do not participate)
The sales concept of the new ADAC Motorwelt is based on assertive and significant placements in retail. The new magazine will be made available at the following locations in the future:
The new ADAC Motorwelt is free exclusively for ADAC members if they present their membership card.
The ADAC accompanies the launch with an awareness-grabbing marketing campaign with TV, radio, print, digital and POS measures.
Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN